Hello if you need a basic Visual Identity because you are starting out or have budget restrictions, I have a solution.
I like to work in an organized way. After talking, agreeing on the deadlines, signing the contract, and paying 50% of the total ,we begin the design process,
The design process starts with a questionnaire to better understand your business, your vision and your position in the market, so it is very important that you are willing and prepared to answer the questions with as much detail as possible, if I have doubts I will ask you to clarify them.
Once this part is finalized, I will present you with two creative direction options, you will choose one of the options and if you have any comments on something you want to change in it, I will implement it - this will count as a revision (you have access to two revisions in this package).
I will then design the logo and its variations, finalize your color palette and choose the typography, present the design to you and if any adjustments need to be made I will do so, this would also be a revision.
If you already used your first revision in the creative direction, you will have only one revision available for this part of the process, if there was no need to make changes in the creative direction, at this point you will have 2 revisions available.
After this I would organize your files, prepare the branding guide and once the remaining 50% payment is finalized I would deliver the files to you.
You will get:
1 Main Logo
1 Variation of the Main Logo
1 Brandmark
1 Color Palette (2 or 3 colors)
1 Typography Choice (SIL Open Font License)
Brandguide
Source Files (Ai)
Logo Files in PNG and JPG (RGB and CMYK)
2 Revisions
Copyrights of the final design with the client (But I reserve the right to include it in my portfolio)
