But you can’t let analytics reign over your content at the expense of the consumer. Rogers notes,”The most difficult part of writing service descriptions is balancing the need to please the user while pleasing Googlebot.”
It’s not enough to shove the ranking keywords into your service description and show up high in the page rankings. Your content must also:
Align with searcher intent
Provide relevant, helpful information to the user
Persuade the user to take the next action in the sales funnel
In addition to doing your keyword research, make sure you have a target consumer and that you understand their needs and preferences. That way, you can create content for your service description that speaks specifically to the target audience.
