Shrutkeerti Thakur, Marketing Manager at ISHR Dubai | Digital Marketing GTM Strategist, Branding,Marketing Automation,SEO, Graphic designing and Product Manager

About

Certified Marketing and Operations Management professional with 10+ years of expertise in digital marketing, marketing automation, GO TO MARKET STRATEGY, and MarTech. Proficient in tools like Salesforce Pardot, Google Analytics, and HubSpot, with skills in web analytics, campaign management, lead generation, and omnichannel communication. Experienced in integrating CRMs and cloud platforms for scalable strategies. Open to worldwide opportunities to drive impactful, data-driven marketing solutions. I am seeking Full Time, and Freelancing opportunities. Open for Worldwide Opportunities | Feel free to reach out! Email ID:

shrutthakur25@gmail.com

Mobile No: 9516353727

Experience

OPTIMAR CONSULTING

Sep 2024 – Present

Florida, USA

Digital Marketing & Marketing Manager

Key Responsibilities: *Digital Marketing Strategy Develop and execute digital marketing strategies to enhance brand awareness, generate leads, and drive sales, focusing on SEO, email marketing, and paid ads. Manage the digital marketing budget to ensure efficient resource allocation for maximum ROI. Stay updated with industry trends and digital marketing best practices, especially in SEO and email marketing. *SEO and Content Marketing Lead advanced SEO strategies to boost organic rankings and drive quality traffic. Perform keyword research, on-page and off-page optimization. Collaborate with content teams to craft engaging, SEO-optimized materials, such as blog posts, whitepapers, and case studies. *Email Marketing Design and implement email marketing campaigns that engage existing customers and nurture leads. Focus on segmentation and personalized content to improve engagement metrics, including open rates and click-through rates. Develop automated workflows to enhance lead nurturing and conversions. *Paid Advertising Manage and optimize paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive lead generation and sales. Continuously test and improve ad copy, targeting, and creative elements for optimal performance. Analyze campaign effectiveness and maximize ROI through ongoing adjustments. *Brand Management Ensure brand messaging is consistent across all digital channels to strengthen brand reputation. Collaborate with design and content teams to develop marketing materials that reflect the brand’s values and message cohesively. * Analytics and Reporting Leverage tools like Google Analytics to track website traffic, SEO, and email performance. Produce regular performance reports covering key metrics and KPIs, offering insights and recommendations to optimize marketing strategies and enhance overall performance.

Neilsoft

Jul 2023 – Aug 2024

Navi Mumbai & Pune

Product Marketing Manager - Product Management

Responsibilities •Manage and optimize digital advertising across platforms such as Adobe Campaign, Facebook Ads, Google Ads, Meta Ads, and Instagram Ads. •Develop and execute Account-Based Marketing (ABM) strategies for targeted accounts. Marketing Messaging: •Translate technical features into clear, compelling messages that resonate with the target audience. •Collaborate on go-to-market strategies to effectively position products in the market. Go-to-Market Plans: •Develop and execute comprehensive go-to-market plans for products and services. •Manage a marketing team in Noida and engage external resources as needed. MarTech Management: •Optimize the use of marketing tools like Google Analytics and Adobe Analytics. •Provide training and support for marketing technologies to ensure effective utilization. Reporting and Analysis: •Generate actionable marketing reports to inform strategy and decision-making. •Analyze competitor performance to identify opportunities and threats. •Measure and report on digital marketing performance using various metrics and tools. Lead Generation: •Nurture the marketing funnel to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). •Implement strategies to enhance lead generation and conversion rates. Social Media and SEO: •Manage the company's social media presence and execute online ad campaigns. Email Marketing: •Plan and execute newsletters and promotional email campaigns. •Analyze email campaign performance and implement improvements to increase effectiveness. Website and Content Management: •Update website content to ensure accuracy and relevance. •Enhance website functionality and user experience to improve engagement and conversion rates. Product Launch and Communication: •Execute product launch plans, including marketing and promotional activities. •Communicate product value propositions clearly to the target audience. •Enable sales teams with content and tools to effectively sell the products.

ZNETLive

Apr 2022 – Jul 2023

Jaipur, Rajasthan

Marketing Operation

Responsibilities: Client Project: Ericsson •Configured Adobe Analytics, Target, and Campaign using Agile methodologies. •Implement and manage digital tag management solutions using Tealium IQ, Google Tag Manager, Adobe Dynamic Tag Manager, and Ensighten. •Develop and maintain third-party tracking implementations using tag manager templates. •Execute analytics implementations for Single Page Applications, particularly those using Angular frameworks. •Implement analytics for mobile applications across iOS, Android, and Windows platforms. •Collaborate with cross-functional teams to ensure accurate data collection and reporting. •Troubleshoot and resolve issues related to tag deployment and data collection. •Continuously optimize and improve tag management processes to support business goals. •Created reports and dashboards with Adobe Experience Manager, Eloqua, and Power BI. •Developed data-driven marketing strategies and managed influencer collaborations. •Utilized Adobe Campaign, Google Ads, and Facebook for lead acquisition. •Managed social media and email campaigns, and created engaging content using Google Tag Manager, tracking the overall performance. •Collaborated with clients to offer tailored solutions and managed CRM campaigns. •Provided recurring reports on KPIs and marketing ROI. Collaboration and project management tools: Asana, Trello, Jira.

Cleartax

Apr 2020 – Mar 2022

Bangalore, Karnataka

Digital Marketing Lead

Responsibilities: Reporting and Analytics: •Create reports and dashboards with Adobe Analytics. •Manage reporting tasks and progress using Jira. Campaign Management: •Plan and execute multi-channel marketing campaigns. •Track and manage tasks with Jira. Digital Media Strategy: •Develop and optimize paid media strategies. •Use Agile and Scrum principles for strategy reviews. Sales Collaboration: •Work with sales teams to align marketing strategies. •Track tasks and progress in Jira. Lead Generation: •Implement lead generation strategies across platforms. •Manage campaigns and leads using Scrum practices. Research and Data Collection: •Conduct research with LinkedIn Sales Navigator and Yelp. •Maintain lead data accuracy in Microsoft Dynamics 365. Lead Follow-Up and Client Engagement: •Ensure prompt follow-up and handle objections. •Track lead generation progress in Jira. Database Management: •Update and manage lead database in Microsoft Dynamics 365 and Oracle Eloqua. •Use Agile methods for continuous data improvement. Digital Marketing Strategy: •Develop and execute B2B digital marketing strategies. •Drive traffic and conversions with SEO and paid campaigns. •Analyze trends and report ROI using Jira. Skills: Lead Generation, Adobe Analytics tools Digital Marketing Tools, Social Media Marketing Tools, Email Marketing Tools. LinkedIn Sales Navigator, SEO Tools, Data Extraction from Business Directories. Online Bidding on Freelancing Sites, Marketing Automation Tools (Salesforce Pardot, Marketing Cloud, Marketo, etc.). Graphic Design Tools, Sales Record Management, Online Marketing, and Campaign Management.

Cleartax

Jan 2017 – Mar 2020

Hyderabad, Telangana

Product Marketing Executive

Responsibilities Strategy Development and Execution: •Plan and manage email marketing strategies for IT professionals. •Execute personalized email campaigns, including newsletters and promotions. Campaign Management: •Manage end-to-end email campaigns with design, content, and sales teams. •Identify inbound and outbound marketing activities to generate leads. Content Creation: •Craft engaging email copy addressing IT professionals' pain points. •Create visually appealing and responsive email templates with designers. •Develop marketing materials such as brochures, case studies, and website content. Database and List Management: •Maintain and segment email databases using tools like Apollo and ZoomInfo. Technical Proficiency: •Use Salesforce Pardot and Mailchimp for email campaigns. A/B Testing and Optimization: •Design and implement A/B tests for email performance. •Analyze test results and refine strategies for maximum impact. Data Analysis and Reporting: •Track key email marketing metrics to assess campaign effectiveness. •Use Google Analytics to measure traffic and conversions. Lead Nurturing: •Develop email sequences to nurture leads through the sales funnel. •Manage lead lifecycle and conversion rates with marketing automation platforms. Product Marketing: •Conduct market research to understand customer needs and competition. •Manage product launches with presentations and social media campaigns. •Drive product adoption through sales team education and customer guides. •Analyze marketing performance and refine strategies. Demand Generation: •Plan and drive demand generation activities from execution to analysis. •Manage regular webinars with the event manager and content marketing team. •Implement Account Based Marketing (ABM) strategies in targeted accounts. •Define success metrics and analyze demand generation performance. Lead Management: •Set up lead management, scoring, and reporting processes within CRM

Tata Motors

Jul 2015 – Sep 2015

Jamshedpur

ServiceNow Human Resource Service Management (HR) Trainee

Responsibilities: •As a ServiceNow HR Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. •Your typical day will involve working with ServiceNow HR Service Management (HR) and collaborating with cross functional teams to deliver impactful data-driven solutions •Design, develop, and implement ServiceNow HR Service Management (HR) applications to meet business process and application requirements •Collaborate with cross-functional teams to gather and analyze requirements, design solutions, and develop and test code •Configure and customize ServiceNow HR Service Management (HR) modules, including HR Case Management, HR Service Catalog, and HR Knowledge Management •Provide technical expertise and guidance to stakeholders, including end-users, business analysts, and project managers Skills: •Recruiting, Excel for Database, Selection Process. •Employee Engagement, Performance Reviews, CV Sorting. •Continuous Cold calling to candidates. Business Process, Operation Management

Education

NIT, Bhopal

Mar 2019 – Dec 2021

PGDM, Digital Marketing

IPER Bhopal

Jul 2014 – Nov 2016

MBA, Marketing Management

BSSS College, Habibganj, Bhopal logo BSSS College, Habibganj, Bhopal

Jul 2010 – Jun 2013

BBA, Human Resource Management and Financial Management

Kendriya Vidyalaya No. 2 Delhi Cantt, New Delhi

Mar 1998 – May 2010

High school

Shrutkeerti Thakur

Marketing Manager at ISHR Dubai | Digital Marketing GTM Strategist, Branding,Marketing Automation,SEO, Graphic designing and Product Manager

Skills

Languages