AARON TAN GUAN PING , Freelance Writer

About

Results-driven Content Marketer & Strategist with expertise in content creation, brand communication, and audience analysis. Skilled in leveraging digital tools and platforms to develop and execute marketing strategies that enhance brand visibility. Strong analytical and project management abilities, ensuring data-driven content optimization.

Experience

Sapphire Reindeer

Nov 2024 – Mar 2025

Singapore

Content Marketing Specialist

Content Strategy, Brand Awareness, Audience Engagement: Developed and executed content marketing strategies to enhance brand visibility and engagement. Social Media Management, Community Building, Digital Marketing: Managed social media content, increasing user interaction and brand awareness. Copywriting, Storytelling, Multimedia Content Creation: Created high-quality content, including articles, social media posts, and video scripts. Data Analysis, Performance Metrics, SEO Optimization: Analyzed content performance data to optimize marketing strategies and improve conversion rates. Team Leadership, Cross-Functional Collaboration, Project Management: Led a creative team to ensure consistent branding and effective cross-department collaboration.

Freelance

Jan 2024 – Dec 2024

Singapore

Content Creator & Designer

Graphic Design, Visual Storytelling, Branding: Designed social media promotional materials using Canva, improving brand aesthetics. Content Writing, Localization, Transcreation: Wrote blog articles, advertising copy, and performed translation & transcreation for localization. Presentation Design, Data Visualization, Information Synthesis: Summarized complex information into clear slide presentations for marketing and business reports. Blogging, Content Marketing, Personal Branding: Managed a personal blog and social media channels, gaining hands-on content marketing experience.

Offshore Technology Conference Asia 2024

Dec 2023 – Mar 2024

Malaysia

Project Manager

Event Marketing, Content Strategy, Public Relations: Led content planning and promotion for the event, boosting brand exposure. Team Coordination, Content Development, Media Relations: Organized a team to create press releases, event handbooks, and social media campaigns. Campaign Management, Multi-Channel Distribution, Strategic Planning: Coordinated content production and distribution to maximize event marketing impact.

Education

Singapore Institute of Management

Jan 2024 – Mar 2025

Diploma in Management Studies

AARON TAN GUAN PING

Freelance Writer

Skills

Languages