I've been working as a content and copywriter for six years now.
In my work, I do a lot more than just write. I plan and create content strategies, and then I make sure they're put into action from start to finish. I'm becoming really good at On Page SEO as well, which means I know how to make content that not only reads well but also shows up in search results. I can research keywords, look at what competitors are doing, check backlinks, and figure out what topics we should be writing about.
I also understand how to write for different stages of the marketing funnel. I can create content that speaks to people whether they're just starting to look for a product or they're ready to purchase. On top of that, I can help with social media too. I know how to design posts that look great on social platforms.
One thing I'm particularly proud of is being a Semrush Professional. I'm certified in using one of the top tools in our industry for SEO and content marketing.
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Experience
UTDS Optimal Choice
Jun 2021 – Present
Tirana, Albania
Senior Content Writer
*Utilised Semrush for content keyword research, competitor analysis, content strategy creation, and backlink building.
*Developed targeted content strategies that cater to the European market, optimising content for SEO and user engagement.
*Designed visual content using Canva and Adobe Express, including social media posts, infographics for blogs, and Email.
*Created ChatGPT prompts to build content structures and content plans.
*Followed sales funnel (TOFU, MOFU, BOFU) and user-specific intent strategies while creating content tailored to specific stages of the customer journey.
TryMe Corp
Jun 2018 – Dec 2020
Salem
SEO Content Writer
*Created SEO blog posts and landing page copy for the Finance, Professional Services, and Real Estate industries in North America.
*Conducted comprehensive keyword and competitive research to optimise content performance and improve SERP rankings.
*Developed newsletters and email outreach content, enhancing client engagement and communication.
Yaali
Feb 2017 – Nov 2017
Chennai
UX Writer
*Created user-friendly help guides, support documents, and customer support content for a SaaS company targeting wholesale and retail ecommerce marketers.
*Worked closely with product managers and UX designers to ensure content met user needs and enhanced the overall user experience.
*Contributed to a significant reduction in support ticket volumes by improving the clarity and accessibility of help documentation.
Bharath TVS
Jul 2016 – Feb 2017
Coimbatore
Sales And Marketing Representative
*Provided primary customer support to internal and external customers in a fast-paced environment.
*Consulted with outside parties to resolve discrepancies and create effective solutions.
*Responded to customer requests for products, services, and company information.