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Abdul Basith

Content Strategist | Semrush Professional | 6+ Years In Content And Copywriting

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About
I've been working as a content and copywriter for six years now. In my work, I do a lot more than just write. I plan and create content strategies, and then I make sure they're put into action from start to finish. I'm becoming really good at On Page SEO as well, which means I know how to make content that not only reads well but also shows up in search results. I can research keywords, look at what competitors are doing, check backlinks, and figure out what topics we should be writing about. I also understand how to write for different stages of the marketing funnel. I can create content that speaks to people whether they're just starting to look for a product or they're ready to purchase. On top of that, I can help with social media too. I know how to design posts that look great on social platforms. One thing I'm particularly proud of is being a Semrush Professional. I'm certified in using one of the top tools in our industry for SEO and content marketing.
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Experience
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UTDS Optimal Choice
Jun 2021 – Present
Tirana, Albania
Senior Content Writer
*Utilised Semrush for content keyword research, competitor analysis, content strategy creation, and backlink building. *Developed targeted content strategies that cater to the European market, optimising content for SEO and user engagement. *Designed visual content using Canva and Adobe Express, including social media posts, infographics for blogs, and Email. *Created ChatGPT prompts to build content structures and content plans. *Followed sales funnel (TOFU, MOFU, BOFU) and user-specific intent strategies while creating content tailored to specific stages of the customer journey.
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TryMe Corp
Jun 2018 – Dec 2020
Salem
SEO Content Writer
*Created SEO blog posts and landing page copy for the Finance, Professional Services, and Real Estate industries in North America. *Conducted comprehensive keyword and competitive research to optimise content performance and improve SERP rankings. *Developed newsletters and email outreach content, enhancing client engagement and communication.
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Yaali
Feb 2017 – Nov 2017
Chennai
UX Writer
*Created user-friendly help guides, support documents, and customer support content for a SaaS company targeting wholesale and retail ecommerce marketers. *Worked closely with product managers and UX designers to ensure content met user needs and enhanced the overall user experience. *Contributed to a significant reduction in support ticket volumes by improving the clarity and accessibility of help documentation.
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Bharath TVS
Jul 2016 – Feb 2017
Coimbatore
Sales And Marketing Representative
*Provided primary customer support to internal and external customers in a fast-paced environment. *Consulted with outside parties to resolve discrepancies and create effective solutions. *Responded to customer requests for products, services, and company information.
Education
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Al Ameen Engineering College
Sep 2012 – May 2016
Bachelor of Science, Mechanical Engineering