Proactive professional with 8+ years of experience, and proven knowledge of digital marketing campaign management. Strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution, such as: creating from the brand’s buyer persona, target message for each persona, lead nurturing, multiple channel awareness, and sales conversion strategy to customer satisfaction campaign.
Experience
Septem Systems
Jun 2022 – Present
lahore
Digital Marketing Manager
• Handled strategic planning, content strategy and execution of posts across Instagram, Facebook, TikTok, Youtube and LinkedIn
• Directed all online marketing initiatives for a Septem Systems, Bayked, Contra Coffee, BabyHug and Delivery Monsters.
• Lead the digital marketing team responsible for 5 websites, email marketing, social media, e-commerce and all web-based communications.
• Sucessfully Planned, executed and achieved KPIs for an OOH marketing activities for Septem Systems, Contra Cofee and Bayked
• Achievements: Recreated entire online presence in the first 90 days.
• Created an online strategy that grew web traffic by 55%.
• Instituted social media campaigns that brought LinkedIn from 5,000 to over 35,000 followers.
• Produced video commercials for social media from ideation to execution
• Increased opt-in email subscribers by 1,000%.
• Managed Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
