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Abhishek B

Digital Marketer, Creative Leader, Growth Hacker with 17 year of experience.

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Intro
Mumbai, India
Strategic Marketing Consultant at Self employed
Strategic Marketing Consultant at Self employed
Studied Marketing at SP Jain School of Global Management
Marketing & Advertising
Joined September 15, 2022

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English
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About
An MBA in Marketing from SP Jain School of Global Management with 15 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. Possess in-depth technical knowledge and hands-on experience in digital marketing, experiential marketing, creative direction, advertising, public relations, and customer loyalty management. Delivered results in high-stakes positions with core skills, ability to work under pressure, team management, and executive leadership. Highly motivated, farsighted, and possess the practical knowledge to design & develop marketing campaigns from concept to execution. Areas of Expertise  Digital Marketing  Marketing Communication  Experiential Marketing  Strategic Planning  Brand Management  Performance Marketing  Agency Management  Creative Direction  Loyalty Management  Content Marketing Career Interests: Marketing | Design Thinking | Innovation | Sustainability | Consulting
Experience
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Self employed
Jul 2020 – Present
Mumbai
Strategic Marketing Consultant
Evaluate current marketing efforts for B2B or B2C clients via surveys and one-to-one interaction. Marketing strategies are then recommended to improve lead generation efforts or implement an omnichannel marketing approach for better consumer experiences Explore latest industry trends, carry out in-depth situational analysis to mark areas of improvement, focused channels of marketing, and best practices that can be implemented Extensively use BCG Matrix, Balanced Scorecard, STP, Ansoff Matrix, Porter’s 5 Forces, McKinsey 7S Model, and other frameworks to recommend strategies with a holistic approach. Types of Projects Executed: Marketing Calendar, Content Marketing Strategy, Generic Strategy, Social Media Management, BTL Campaign Planning
User avatar
Self employed
Jun 2020 – Present
Mumbai
Strategic Marketing Consultant
Evaluate current marketing efforts for B2B or B2C clients via surveys and one-to-one interaction. Marketing strategies are then recommended to improve lead generation efforts or implement an omnichannel marketing approach for better consumer experiences Explore latest industry trends, carry out in-depth situational analysis to mark areas of improvement, focused channels of marketing, and best practices that can be implemented Extensively use BCG Matrix, Balanced Scorecard, STP, Ansoff Matrix, Porter’s 5 Forces, McKinsey 7S Model, and other frameworks to recommend strategies with a holistic approach. Types of Projects Executed: Marketing Calendar, Content Marketing Strategy, Generic Strategy, Social Media Management, BTL Campaign Planning
Education
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SP Jain School of Global Management
Apr 2019 – May 2021
Masters of Business Administration , Marketing
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