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Adedamola Adeagbo

BI & Data Analyst

Abuja, Nigeria
Business Intelligence Analyst (Marketing & Research) at 49thStreet Media Agency
Studied Mechanical Engineering at Obafemi Awolowo University
Market Research
Joined May 31, 2024



Native or Bilingual
I'm a Data Analyst with over 2 years working experience, and practical expertise using Tableau & Power BI to turn complex data into informative reports and visualizations. Passionate about analyzing datasets, identifying trends and correlations, deciphering intricate patterns and insights within data and presenting them in a visually compelling manner.
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49thStreet Media Agency
Apr 2022 – Present
Lagos, Nigeria
Business Intelligence Analyst (Marketing & Research)
- Conducting extensive primary and secondary research on digital marketing strategies, ads marketing, and brand promotions which contributed to a 20% increase in marketing ROI. - Enhanced strategy effectiveness by 25% through data-driven adjustments utilising Twitter and Instagram analytics tools. - In-charge of preparing concise reports and presentations for business meetings which increased opportunities by 15% and enhanced strategy effectiveness by 25%. - Assisted in the development of a report generation system through our GA4 Analytics, which improved our content creation by 40%. - Using social listening tools, I monitored mentions, trends, and competitors, identifying opportunities to refine our social media strategy.
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Insurance Supermarket Inc
Mar 2023 – Feb 2024
Ontario, Canada
Junior Data Analyst (Sales & Marketing)
- Collaborated with marketing and sales teams for a targeted ad campaign, translating their business goals into specific data requirements. Analysed customer demographics and purchasing trends, which shaped the campaign strategy and resulted in a 20% increase in lead generation. - Enhanced Sales team's forecasting accuracy by 6% through advanced analytical techniques. - Implemented a new data quality checking process that improved data accuracy by 10%, reducing errors in reporting and improving the quality of insights provided to stakeholders. - Developed and maintained Tableau dashboards to display key business metrics, improving the efficiency of decision-making processes by 30%.
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Obafemi Awolowo University
Mar 2014 – Jun 2019
Bachelor of Sciences, Mechanical Engineering