Adedamola Adeagbo, BI & Data Analyst

About

I'm a Data Analyst with over 2 years working experience, and practical expertise using Tableau & Power BI to turn complex data into informative reports and visualizations. Passionate about analyzing datasets, identifying trends and correlations, deciphering intricate patterns and insights within data and presenting them in a visually compelling manner.

Experience

49thStreet Media Agency

Apr 2022 – Present

Lagos, Nigeria

Business Intelligence Analyst (Marketing & Research)

- Conducting extensive primary and secondary research on digital marketing strategies, ads marketing, and brand promotions which contributed to a 20% increase in marketing ROI. - Enhanced strategy effectiveness by 25% through data-driven adjustments utilising Twitter and Instagram analytics tools. - In-charge of preparing concise reports and presentations for business meetings which increased opportunities by 15% and enhanced strategy effectiveness by 25%. - Assisted in the development of a report generation system through our GA4 Analytics, which improved our content creation by 40%. - Using social listening tools, I monitored mentions, trends, and competitors, identifying opportunities to refine our social media strategy.

Insurance Supermarket Inc

Mar 2023 – Feb 2024

Ontario, Canada

Junior Data Analyst (Sales & Marketing)

- Collaborated with marketing and sales teams for a targeted ad campaign, translating their business goals into specific data requirements. Analysed customer demographics and purchasing trends, which shaped the campaign strategy and resulted in a 20% increase in lead generation. - Enhanced Sales team's forecasting accuracy by 6% through advanced analytical techniques. - Implemented a new data quality checking process that improved data accuracy by 10%, reducing errors in reporting and improving the quality of insights provided to stakeholders. - Developed and maintained Tableau dashboards to display key business metrics, improving the efficiency of decision-making processes by 30%.

Education

Obafemi Awolowo University

Mar 2014 – Jun 2019

Bachelor of Sciences, Mechanical Engineering

Adedamola Adeagbo

BI & Data Analyst

Skills

Languages