Adeel Ghouri is a seasoned digital marketer with a passion for leveraging the latest technologies and trends to drive measurable results for clients. With over 8 years of experience in the industry, Adeel has a proven track record of executing successful campaigns across various digital channels, including social media, paid marketing, brand management and search engine optimization. He is known for his strategic thinking, creative problem-solving skills, and ability to build strong relationships with clients. Adeel holds a degree in Marketing and continues to stay up-to-date with the latest industry advancements through ongoing education and professional development. When he's not working, Adeel enjoys exploring new cultures and cuisines and spending time with his family and friends.
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Experience
Tech Horizontal
Feb 2022 – Present
Karachi
Head Of Digital Marketing
- I am leading social media marketing, blog, and website management for Tech Horizontal’s portfolio, major focus on
digital transformation and project management.
- Managing various projects of E-books, Wikipedia, logos & designing clients. Mainly USA & CANADA.
- Using data analytics to evaluate digital marketing initiatives and arrive at actionable insights, with a key focus on brand
sentiment, customer profiling, conversion rates, and the overall ROI for the brands.
- Running digital advertising campaigns on relevant platforms to promote brand offers, brand’s initiatives and generate
leads for the services offerings.
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Website management from scratch of US & Canadian clients, mostly in construction, SPA & Salon, E-com clothing
industry
- Community management & online reputation management of internal and external brands.
- Strategy formulation of the brand’s digital communication on the website & social media platforms.
- Press release management through Newswire and other
publications.
TRC Digital Karachi
Apr 2021 – Feb 2022
Karachi
Senior Digital Marketing Manager
- I led social media marketing, blog production, and website management for TRC Digital portfolio, focused on digital
transformation and the future of work. By developing and testing new digital marketing approaches, we doubled SMM
engagement, improved digital experiences, and increased retention from design & logo clients worldwide.
- Digital strategy and implementation for various US-based clients in Design, Real Estate, Healthcare, Hospitality, Retail
& Entertainment, Insurance, apparel industry.
- Efficiently managing communication with various internal teams with respect to assigning tasks, timeline
adherence, quality testing, delivering & reporting on social media & web projects.
- Project Management of Website Clients.
- Using data analytics to evaluate digital marketing initiatives and arrive at actionable insights, with a key focus on brand
sentiment, customer profiling, conversion rates, and the overall ROI for the brands.
- Running digital advertising campaigns on relevant platforms to promote brand offers and brand initiatives and generate
leads for the services offerings.
- Developing creative & results-driven digital solutions for potential clients.
- Establishing a customer-centric social media presence for increased visibility & engagement.
