Agnes Kanali, Digital Marketer

About

I am an experienced digital marketer with a strong background in social media marketing and management, paid advertising, content strategy, email marketing, and influencer marketing relations. With a proven track record of driving brand awareness and customer engagement through innovative campaigns, I stay up-to-date on the latest trends and technologies to deliver impactful results. As a proactive and results-driven professional, I possess a strong work ethic and the ability to thrive in both team and independent settings. My experience working across multiple departments has enabled me to develop excellent interpersonal and corporate skills, allowing me to excel in the communication field. With a passion for creating data-driven marketing strategies and delivering measurable results, I am eager to leverage my skills and experience to drive growth and success for your organization. Let's connect and explore how I can contribute to your team as a digital marketing manager with expertise in influencer marketing relations.

Experience

Aquila East Africa

Apr 2022 – Present

Nairobi

Digital Marketer

Formulating digital campaign strategies for Aquila East Africa as well as some of its clients e.g TotalEnergies, CFAO Kenya, AstraZeneca, Big Bad Wolf & Tendasili - Launch optimized online adverts. ( Google & Social Media Ads) - Measure & report on digital performance using a variety of web analytics tools for company & partner campaigns. - Interfacing marketing communications functions, PR, digital PR & events. - Manage influencer relations for clients

Vortex Technologies

Jan 2022 – Apr 2022

Nairobi

Digital Marketer

- Branding of Nursing Papers Market & Academia Websites on Twitter, LinkedIn, Tumblr & Facebook. - Content curation for the purpose of digital marketing on the above-mentioned social media platforms. - Graphics designs of the social media content posted on social media. - Social Media Management & engagement of all the mentioned social media platforms. - Writing Articles for various academic writing service websites. - Creating keyword-targeted articles. - Delivering plagiarism-free content for the websites.

Kensoko

Mar 2019 – Sep 2021

Nairobi

Digital Marketer / Sales Manager

- Coming up with marketing content for Social Media marketing. - Posting and engaging with customers from social media. - Converting sales from social media inquiries - Creating social media campaigns and tracking their success + returns. - Responding to any & all inquiries from the social media posts. - Managing the sales & marketing team. - Setting & ensuring sales & marketing targets were met. - Recruiting & training new employees. - Assisting & guiding the team in closing sales as well as any brand related issues. - Allocating and approving advertising budgets. - Selling through social media, WhatsApp & phone calls. - After sales services to the client base. - Responding to all customer claims and inquiries. - Converting social media inquiries into sales. - Giving feedback on how adverts allocated to me were performing.

Education

Google

Oct 2018 – Dec 2018

Fundamentals of Digital Marketing, Digital Marketing

Alison Courses

Jun 2018 – Oct 2018

Social Media Management, Digital Marketing

Alison Courses

Jan 2018 – May 2018

Digital Marketing, Digital Marketing

Mount Kenya University

Jan 2013 – Oct 2016

Journalism & Mass Communication, Mass Media

Agnes Kanali

Digital Marketer

Skills