Experienced Digital Marketing and Performance Marketing with a demonstrated history of working in digital marketing industry. Skilled in Facebook Ads, Instagram Ads, Google Ads, Tiktok Ads, Copywriting, Branding and Content Marketing
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Experience
Laskala Batik
Apr 2023 – Jul 2023
Indonesia
Advertiser Specialist
• Manage and run paid advertising campaigns through digital platforms such as TikTok Ads, Meta Ads, Marketplace Ads (Shopee Ads, Lazada Ads, and Tokopedia Ads), and CPAS.
• Be able to generate 7X ROAS CPAS, 6X ROAS Lazada Ads, 8-10X ROAS using Shopee Ads, 3- 4X ROAS on Tiktok Ads,
• Analyze campaign performance on a daily basis to draw insights and measure effectiveness to be implemented for the next strategies.
• Provide day-to-day ads performance reports to ensure all media source meets the target
• Implement an A/B testing framework to find the best-performing setups and creatives.
Dropship Business
Mar 2018 – Apr 2021
Indonesia
Advertiser Specilist
• Execute marketing campaign on Facebook & Instagram Ads
• Research unique product on the several niches
• Analyzing digital performance data set and weekly documentation
• Create, maintain, monitor and optimize performance marketing campaign (Facebook ads & Instagram ads)
• Doing a lot of A/B testing for performance campaign
• Doing experiments with creative, audience, copywriting, content, platform, placement.
• Manage digital budget and spend the budget optimally
• Enlarge and maximize audience data from pixel and customer’s data (LTV)
• Manage and maximize customer service to increase revenue by offering cross/up sell product to customer
Vantura Digiital
Jun 2020 – Oct 2020
Indonesia
Performance Marketing Specialist
• Create creative contents and promotional content
• Create a funnel strategy to get more leads and customers acquisition
• Implement A/B testing campaign on copywriting, content, and audiences using Meta Ads
• Collect all marketing data to create a winning campaign strategy and scale gradually
