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Ajay Giri

Paid Media Marketing

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Intro
Delhi, India
Assistant Manager- Programmatic at Kinesso India Pvt. Ltd.
Marketing & Advertising
Joined October 12, 2022

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English
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About
Digital Marketer with more than 5 years of experience in Paid media marketing for the US, EMEA and APAC market. I have worked with the brands like Samsung, VISA, Disney, ING and many more advertising their B2B as well as B2C products in the digital world. My expertise are programmatic and social media marketing over the platforms like DV360, TTD, Amazon, Facebook Business manager, Twitter and LinkedIn Ads.
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Experience
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Kinesso India Pvt. Ltd.
Sep 2021 – Present
India
Assistant Manager- Programmatic
 Supervise a team of 9 Campaign Managers for handling the Programmatic operations  Troubleshoot the campaigns over the DSPs for better results  Communicating with Publishers and other vendors regarding the deals, inventories and audiences  Train campaign managers over different DSPs  Oversee the process and stabilize the work flow for the new markets  Responsible for business growth in terms of team expansion and channels expansion  Using analytical tools for better analysis and reporting of the campaigns
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Publicis Media
Oct 2020 – Aug 2021
India
Business Manager
 Analyzing new technologies in market and adoption for better results  Creating client presentations, flow-plans for the new campaigns  Creation of media plan for the campaign by using the planner tools  Media Schedule, POs and Publisher handling  T-sheet and Jira Ticket creation for the Campaign execution  Supervising a team of Campaign Specialist and Analysts during the Campaign Execution 2  Weekly Performance and post campaigns analysis report presentation to client
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Publicis Media
Sep 2018 – Sep 2020
India
Campaign Manager
 Identifying strategic and tactical opportunities that best fit the goals and KPIs of the campaign  Evaluating DV 360 and TTD planners for the audience identification and reach calculation for the campaigns  Campaign setup and optimization for better performance over DSPs (DV 360, TTD, AAP, RUN mainly), Social platforms (Facebook business manager, Twitter & LinkedIn), Campaign Manager & Google Ads  Analyzing campaign results to determine recommendations and opportunities for future flights  Tags creation and management over Google Analytics & GTM  Publishers and 3rd Party vendors troubleshooting
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Publicis Media
Aug 2017 – Sep 2018
India
Analyst
 Perform Quality Assurance to assist with completion of Daily, Weekly, and Monthly QA checklists.  IO creation, CPE code creation, actualization and assisting in billing tasks  Reporting and creation of dashboards.  Ad Trafficking over RUN, DV 360 and TTD platforms  Campaign Pacing reporting and optimization recommendations
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Gabblet Media
Jul 2017 – Aug 2017
India
SEO Executive
Responsible for Off page SEO of the products Listing, profiling, and keyword optimization of the product’s websites Content Writing for the Advertiser’s product over their website
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