5+ years of experience in email marketing, Lead generation, Market research. Creative and
skilled Email Marketing Specialist has excellent email marketing campaign development and
strategy. Has superior writing skills and a thorough understanding of impactful marketing
messages. Experienced Market Research Analyst with a demonstrated history of working in
the market research industry. Good exposure to Google Analytics, Microsoft Excel, Cold
Calling, Salesforce, HTML, Hubspot, Mailchimp and an out-of-the-box thinker with a flair
for identifying emerging trends & addressing industry requirements.
Experience
way.com
Aug 2021 – Present
Kerala
Specialist - Email Marketing
Handled day-to-day Email Marketing activities including campaign planning,
implementation, Email template build, and perfomance of email campaigns.
Creating and Monitoring a wide variety of email marketing camaoigns.
Build and deliver email marketing campaigns across social media.
Analyze campaigns and make relevant recommendations to help improve conversion
and sales shoot emails using the Mailchimp tool.
Managing seasonal digital marketing brand campaigns including surveys, newsletter
marketing.
Creating engaging social media strategies and execution plans that cultivated audiences,
increased web presence, and enhanced brand awareness.
Monitoring the success of email Campaigns through Google Analytics, KPIs, and
dashboards
Analyzed and evaluated the performance of the campaigns, conducted weekly reports.
