Akshay Kapoor, Performance marketing | Business Development | AGENTIC Workflows using Make.com, Zapier and N8N

About

I’m a results-driven Sales and Digital Marketing professional with over 4 years of experience in outbound sales, lead generation, and strategic client management across North America. I've worked with leading global brands like Google and Rogers Canada, helping businesses grow through data-driven advertising strategies and consultative selling. My core strengths lie in: 1. Outbound sales and cold outreach (email, LinkedIn, cold calling) 2. Campaign optimization using Google Ads, Meta, and analytics tools 3. B2B lead generation and relationship building 4. Subscription-based sales and upselling strategies 5. Marketing automation, CRM systems, and performance tracking I’m passionate about working with fast-paced, remote-first teams that are focused on scaling meaningful solutions, whether it’s SaaS, healthcare, or digital services. I thrive in goal-oriented environments, love solving problems, and bring a proactive, ownership-driven mindset to every role. Currently, I’m seeking a fully remote opportunity where I can contribute to growth through strategic outreach, business development, and performance marketing initiatives. I’m excited to be part of a mission that values innovation, collaboration, and real impact.

Experience

Tala Labs

Jul 2025 – Present

Remote

Business Development Partner

Helping early-stage, pre and post-TGE Web3 projects grow through warm, high-signal introduction. • Facilitate access to VCs, launchpads, market makers, exchanges, KOLs, and infrastructure partners •Source and vet projects with traction or near-token-launch plans •Focused on driving fundraising, CEX/DEX listings, and ecosystem partnerships •Actively supporting projects in DeFi, L1/L2 infra, NFTs, and Web3 gaming

Galactic Fed

Oct 2023 – Jan 2024

Chicago (Remote)

Paid Media Account Manager

•Spearheaded a small to medium-sized team of paid media specialists, driving growth and collaboration. • Managed and optimized paid media campaigns across Google and Meta, driving a 25% increase in ROl and contributing to a 30% growth in client revenue. •Conducted in-depth market research and competitive analysis, developing targeted strategies that enhanced campaign performance and effectiveness. • Collaborated closely with clients to define clear campaign objectives and KPls, achieving a 95% client satisfaction rate and improving client retention. • Analyzed campaign data and generated comprehensive reports, providing actionable insights that improved ad performance by 20% through data-driven optimizations. • Strengthened cross-functional collaboration, improving communication and project turnaround times, which led to more efficient campaign execution. • Implemented innovative budget allocation strategies, reducing costs by 15% while maintaining optimal campaign performance.

Google via Teleperformance

Mar 2022 – Jan 2023

Toronto, Ontario, Canada

Digital Account Strategist

Managed B2B portfolio of clients across United States, providing strategic inputs to help them reach their digital marketing objectives. •Executed high-volume cold calling campaigns using tailored scripts based on client persona and industry insights leveraging objection-handling techniques (SPIN & LAER) to consistently achieve a 28% meeting booking rate and drive qualified pipeline growth. • Conducted need assessment for creating and managing Google Ads campaigns to establish the required KPI's. • Demonstrated proficiency in A/B testing by systematically refining ad creatives, ad groups and bidding strategies to enhance CTR and conversion rates. • Increased lead generation by 35% through the implementation of targeted digital marketing campaigns across Google channels. • Achieved a 20% improvement in conversion rates through ongoing optimization of landing pages, ad copy, and call-to- action strategies. • Generated a revenue north of $1M within the first quarter by identifying upsell and cross-sell opportunities within existing client accounts. • Reduced client churn rate by 15% through proactive account management, regular communication, and strategic problem solving. • Strategized and skillfully guided businesses by translating data from Google Analytics into meaningful reports, enabling data-driven decision-making and substantial improvements in campaign performance.

Rogers Communications

Dec 2018 – May 2021

Toronto, Ontario, Canada

Client Relations Specialist (Business Development l)

• Identified new business opportunities through outreach, prospecting, and networking (70 % Hunting, 30% Existing Account) • Established, maintained, and cultivated profitable relationships with Consumer and SMB Accounts • Consistently ranked as a top-performing sales representative, achieving quarterly recognition for exceeding sales targets by an average of 40%. • Prospected and cold-called potential clients, resulting in a 20% increase in qualified leads and a 15% growth in the customer base • Maintained a robust pipeline of leads, resulting in a 30% increase in sales conversions and exceeding monthly targets consistently • Obtained and provided local market intelligence and feedback to management • Collaborated with cross-functional teams, facilitating seamless implementation of projects and achieving a 20% improvement in customer satisfaction ratings • Demonstrated the ability to positively influence customers (propose options/solutions) • Leveraged strong prospecting, account management and closing skills, to achieve monthly, quarterly, and yearly goals as well as other defined sales objectives • Documented and updated Salesforce as required to help the long-term management of customers.

Education

Centennial college

Sep 2017 – Aug 2018

Post Graduate , Human Resources Management (Business)

University of Delhi

Jul 2012 – Jun 2015

Undergraduate , Human Resources Management

Akshay Kapoor

Performance marketing | Business Development | AGENTIC Workflows using Make.com, Zapier and N8N

Skills

Languages