Aleksandr Plaksin, Sales Representative

About

● 11+ years of experience in B2B, developing sales of premium products and services. ● Developed sales of medical equipment, software, and construction solutions from scratch. ● Experienced in direct sales, dealer management, and agent recruitment. ● High working standards for myself to deliver world-class service to clients on a daily basis. ● Self-motivated, detail-oriented, and a results-driven person with a focus on finding opportunities, relationship building, consultative selling, and closing deals.

Experience

Align Technolohy

Sep 2021 – Jul 2022

Territory Manager

Launched and developed direct sales of Invisalign clear aligners and iTero intra-oral scanner in the Central Federal District market. Transformed an analogue orthodontic treatment process with innovative digital solutions and helped practitioners grow their business. - Conducted market assessment and deep research to define opportunities for growth including account profiling and customer segmentation and targeting. - Identified, profiled and recruited orthodontists for the certification courses who wish to offer Invisalign products in their practices. - Created and developed a pipeline of potential customers based on eligibility and assessment criteria. - Planned and executed cold calls, warm calls, face-to-face interactions, wrote personal emails, and - provided remote presentation software to recruit doctors become Invisalign providers. - Asked, listened, and analyzed customer needs to tailor Align products and services to deliver a best in class customer experience. - Supported new Invisalign providers in the onboarding phase; provided technical onboarding of customers for newly acquired intraoral scanners. - Engage certified doctors with low case submissions and developed potential for new cases by specific follow-up and support actions. - Built clinical confidence for certified doctors through the delivery of webinars and educational content, case discussions and review sessions. - Managed own priorities and worked remotely to achieve KPIs.

PERI

Aug 2020 – Aug 2021

Project Manager

Managed and developed PERI business (projects, customers, turnover, rental share, discounts, debt, stocks) within a defined area and established PERI as reliable and premium supplier for formwork and scaffolding systems. ★ Reached all sales targets in Q4 2020 and exceeded annual plan in August 2021. ★ Won 3 of TOP-3 projects in the defined territory. ★ Rental share is 49%. ★ Led the key project «M12 highway» in the area of responsibility. ★ Quickly developed territory’s performance from «0» by profitable sales. - Analyzed market and created a detailed Territory Plan, based on deep understanding the potential in each project, account’s business, goals, challenges and opportunities. - Analyzed drawings and developed preliminary concepts for formwork and scaffolding solutions during sales consultations with customers. - Prepared offers and detailed customer presentations for new and existing contracts and negotiated the best payment structure for PERI and the customer. - Reviewed project specifications for a deficit and provided feedback to designers and logistic team. - Ensure that customers understand the company contract and condition terms and follow-up closely during project execution. - Built and maintained a strong and positive sales pipeline through CRM on a regular basis to achieve annual sales targets. - Communicated with other departments to ensure that we are always delivered a positive customer experience and projects are executed professionally in order to maximize customer satisfaction.

KaVo

Aug 2017 – May 2020

Territory Development Manager

Developed the regional sales through a dealer network for KaVo, Leica and Gendex dental products (X-ray devices, imaging software solutions, treatment units, microscopes, and handpieces). Cultivated and developed partnerships with dealers, opinion leaders, reference clinics, and customers. ★ Increased sales by 64% in 2019, 65% in 2018 through dealer C.T.Dent. ★ Tripled the sales of cone-beam computed tomographs in Nizhny Novgorod region in 2019. ★ Achieved top annual increase in revenue growth out of 7 regions in 2019. ★ Developed sound and trusting business relationships with Reference Clinics and KOL’s KaVo. ★ Path-breaking approach to sales of cone beam computed tomographs through Orthodontist became an excellent model that was adopted company-wide. - Scouted and developed territory by adding new customers and follow up leads. - Drove the tender process, negotiated new contracts and major projects for sale and lease equipment. - Motivated and inspired dealer’s sales team, including development of sales plans, targets, and strategies through trainings and co-travels, frequent feedback and the analysis of data. - Configured, ordered, scheduled, and facilitated timely customer equipment delivery and installation. - Executed site visits to conduct product demonstration, presentation, and seminars for medical personnel. - Participated in dental industry trade organizations to build relationships and network of contacts. - Provided post-sales support to customers and assisted them in implementing new processes and technologies.

HILTI

Jan 2011 – Jul 2017

Кey Account Manager, Sales Representative

Developed direct sales of Hilti premium solutions for the construction and building maintenance (power tools, diamond equipment, cordless, tools for direct fastening and measuring, anchors, firestop solutions, modular support systems, facade systems, Fleet Management and services). Created value through effective design and implementation of individual account strategies to build long term, sustainable and profitable relationships with the customers. ★ Managed and developed the largest Fleet Management contract in Russia. ★ Won 2013 Star Club Sales Award. ★ Territory Product Margin up more than 7% in 2016. ★ Territory Days Sales Outstanding is less than 14 in 2016. ★ Achieved top volume sales on FIFA World Cup stadium project. - Researched territory, analyzed customer base, and identified target projects and customers and their potential. - Identified the key roles, their responsibilities and needs on a jobsite project - Developed business plans related to the customer database to effectively maintain and grow sales - Demonstrated Hilti products, advantages and benefits in person, face-to-face. - Prepared high-level presentations, competitive cost analyses, and invoices for decision-makers. - Followed up of customer orders to ensure that they are properly placed in company’s internal business systems. - Collaborated with a variety of departments to be a successful account manager (materials management, logistics, credit, marketing, technical services, and customer service). - Developed cross-selling and up-selling to increase revenue.

Education

National Research Lobachevsky State University of Nizhny Novgorod

Sep 2008 – Jun 2012

Bachelor of Economics, Economics

Lesgaft National State University of Physical Education, Sport and Health

Sep 2003 – Jul 2008

Bachelor of Physical Culture and Sport, Physical Culture and Sport

Aleksandr Plaksin

Sales Representative

Skills

Languages