More than ten years’ experience in Marketing, Communication and Digital working at USA and Italian multinational companies in different sectors (IT, Textile and Industry) operating both in the B2B and B2C channels.
Professional skills include expertise in managing Italian and EMEA marketing budgets, planning and
executing marketing activities to develop and promote products and company brands, development of
campaigns to generate sales demand, as well as sales support activities.
Excellent management skills, characterized by dynamism, resourcefulness, a strong propensity to work in
a team, motivation, a high degree of autonomy and a strong orientation towards results.
Fluent in English.
Trained and able to use different marketing and non-marketing tools including Microsoft Office packages,
Eloqua, and Sales Force, Mail chimp, Wordpress.
Master in Social Media Marketing that provided me practical skills on digital marketing.
Experience
Sirena
Jan 2020 – Present
Marketing Specialsit
Marketing Specialist
Full responsability of Demand Generation and Social Media activities, reporting to Sales and Marketing Director.
Areas of responsibility
Demand generation: implementation of B2B marketing campaigns through the identification of the target
market / data and the creation of content. Campaigns monitoring.
Web site management (design and content review trought the website back-end)
Social media management (LinkedIn, Facebook, Youtube)
Management of “Direct Industry” portal (content management and liase with customers in order to support their needs)
Product launches on different channels.
Advertising management ( web, radio, media)
Weekly reviews and management of marketing performance and immediate implementation of corrective measures to ensure maximum Return on Investment.
Nuance
Jan 2011 – Jan 2018
Marketing Manager Italy and Spain
Marketing Manager - Italy & Spain
Direct report to the EMEA Senior Marketing Manager/Director.
Areas of responsibility
· Channel budget management and tracking for Italy and Spain used in planning marketing activities to develop the company and solutions offering brand and generate demand.
· Marketing communications working across all sales channels (distributors, resellers, & external agencies).
· Lead marshal for Italy and Spain managing initial touch points with contacts to create end-customers.
· Sales support activities.
· Development and co-ordination of production of all marketing materials required for targeting audiences, ensuring that all marketing collateral was appropriately ‘localised’; and actively reviewing and updating existing materials as necessary making them fit different market segments.
· Demand generation: implementation of B2B marketing campaigns through the identification of the target
market / data and the localization of content. Campaign monitoring through company CRM systems.
· Product launches: definition, execution and coordination.
· PR support: selection of appropriate local communication media and development of local regional advertisements.
· Planning and organization of events for partners: scheduling, contacts liaison, choice of media in collaboration with the external PR agency, budget management, supervision of the event.
· Demonstrations to end-customers live and online through monthly webinars.
· Weekly reviews and management of marketing performance and immediate implementation of corrective measures to ensure maximum Return on Investment.
Most significant goals achieved:
> Pipeline increased by +20% .
> Sales increased by 15% due to efforts in the launches of new products.
> Acquisition of new channel partners.
