Alex Karakash

Media Buyer | Digital Marketing Specialist

Intro

Warsaw, Poland

Media Buyer | Digital Marketing Specialist at Self-Employed

Marketing & Advertising

shorturl.at/Z0aNo

Joined March 10, 2025

Skills

Languages

English

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Fluent

German

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Fluent

About

I'm a Digital Marketing Specialist with 6 years of experience managing and scaling performance marketing campaigns across e-commerce, lead generation, SaaS and mobile apps worldwide. I specialize in running and optimizing ad campaigns across Meta (Facebook & Instagram), Google (including YouTube), TikTok. My approach is data-driven - I focus on efficiency, scaling, and maximizing ROI while maintaining sustainable growth. Over the years, I’ve worked with businesses of different sizes, from startups to large-scale brands, managing daily ad budgets of up to $250K. I handle every aspect of paid advertising, including strategy development, audience segmentation, creative testing, performance tracking, unit economics and proper budget allocation. Key Achievements - $65M Exit: Scaled a client’s business to a level where it was acquired for $65 million. - $250K+ Daily Ad Spend: Managed a $250K/day Black Friday ad budget for a brand while maintaining a 3x return on ad spend. - $3.5M+ Monthly Budget: Controlled and optimized $3.5M+ in monthly ad spend for an energy drink brand, ensuring sustainable scaling. - $13M+ in Sales: Drove over $13M in revenue for a computer components brand within a year. - 5x ROAS in High-Scale Campaigns: Consistently delivered 5x+ ROAS on campaigns with $1M+ in monthly ad spend, balancing acquisition and LTV strategies. - Proven Scaling Frameworks: Developed data-driven ad scaling systems that helped clients outperform competitors and dominate high-spend markets. - 200+ Clients Scaled Globally: Helping businesses across multiple industries improve profitability and achieve sustainable growth. - Scaled 15 eCommerce Brands to 6-figure Monthly Revenue and 5 Businesses to 8-figure Valuations, with half starting at five-figure months and the other half being already established brands that we helped reach the next level. If you're looking for someone who can take full responsibility of your advertising needs and drive measurable results, let’s connect!

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Experience

Self-Employed

Jan 2019 – Present

Media Buyer | Digital Marketing Specialist

- Managed and optimized paid advertising campaigns across Meta (Facebook & Instagram), TikTok, Google, and other digital platforms to drive performance and maximize ROI. - Conducted market research and audience analysis to develop effective targeting strategies for clients in e-commerce, lead generation, mobile apps, and various industries. - Analyzed campaign performance metrics, adjusted bidding strategies, and optimized creatives to improve conversion rates and reduce CPA. - Developed media plans and budget allocation strategies, ensuring efficient spending and goal achievement. - Collaborated with internal teams and clients to align marketing objectives, provide insights, and refine campaign strategies. - Utilized A/B testing and data-driven decision-making to enhance ad effectiveness and increase engagement. - Monitored industry trends, platform updates, and competitors to implement best practices and maintain a competitive edge.

HTTPOOL

Jan 2018 – Jan 2019

Marketing Manager

Managed and optimized ad campaigns across Meta, Google, TikTok, and other platforms. Developed targeting strategies, analyzed performance, optimized creatives, and managed budgets to improve ROI and achieve client goals.