Alexandra Bystrova, Product Manager

About

I'm a Product Manager who achieves the company's goals using a structured approach, deep analysis, empathy, collaboration, and communication skills.

Experience

Semrush

Dec 2021 – Mar 2022

Product Owner

– Created a product strategy for 3 Keywords Research products in 3 months with a focus on profit growth, user retention, acquiring and activating new users. – Identified 4 growth areas and ICPs based on user research, data analysis, and market research.

Ingram Micro

Jan 2021 – Nov 2021

Product Manager

– Increased orders through the CloudBlue Commerce platform (80K resellers in 25+ countries) by 30% by attracting 3+ providers as a result of: –--- Launching an integration between CloudBlue Commerce (B2B SaaS, PaaS) and Autotask, including preparing and implementing the GTM strategy with the Product Marketing team. –--- Improving integration with ConnectWise (A/B testing onboarding flows via AppCues, etc.). – Fully prepared integrations with a new type of tools (accounting ones: Syncro, QuickBooks, Xero) from negotiation to development and Go-to-Market strategy in 4 months. – Saved several thousand dollars by improving finance plugins (payments, tax, anti-fraud) and disabling old unused plugins. – Increased the revenue through the platform due to introducing several user scenarios for the Orders Approval Engine. – Implemented 3 billing scenarios in 3 months to comply with the new cancellation policies from a software vendor. – Brought 5 candidates to the Product Management team 2 days after an internship program started. 3 of the candidates (Product Manager and Product Analyst interns) passed their probation periods. I mentored a Product Analyst intern and calculated unit economics models with his help. – Coached Support, Marketing, Training, Sales, Accounting, and other teams on my products, prepared marketing materials in collaboration with Product Marketing Managers.

MTS

Mar 2018 – Dec 2020

Product Manager

– Launched an integration between a new loyalty service based on cookies, link attribution, and hundreds of partners (MTS Cashback) and the highload MyMTS web and mobile self-serve B2C apps that are the center of MTS ecosystem. –-- Provided 20K+ sign-ups via MyMTS mobile apps (iOS, Android) 3 months after launch. – Improved that integration by experimentation (A/B tests, clickable prototypes testing, cheap MVP launches, etc.): –-- Increased MTS Cashback LTV by 1,5 times. –-- Increase sign-ups to MTS Cashback by 2 times. –-- Increase purchases with MTS Cashback through MyMTS by 3 times. – Integrated a recommendation-based content discovery service to MyMTS that raised average session time by 10%, retention – by 5%, MAU – by 20%, and earned several thousand € revenue from the ecosystem apps. – Saved several hundred thousand € due to stopping recurring monthly spending by initiating and launching an internal tool for tNPS and other polls. The tool was later integrated into all web and mobile apps across MTS. – Mentored 5 newcomers (Product Managers, Product Analysts) who passed their probation periods. – After an internship program opened, I created a job profile for the new Product Analyst Intern role. The intern that I hired had passed her probation period. My boss asked me to mentor and manage one more Product Analyst intern after that.

OFD.ru

Sep 2017 – Mar 2018

Product Manager

– Launched 2 B2B SaaS financial products and developed Go-to-Market strategies for them. The products reached the breakeven points at the planned time, gained positive ROI, had 30% sign-ups growth within the first 2 months, and enriched the ML database with data about purchases for further use in the other data integration revenue-generating products: –-- A product for mall owners that allows making data-based decisions about rental rates (depending on the dynamic data from cash registers and the sales volume of each point of sale). –-- A cloud fiscal service for e-commerce and vending machines. – Coached various cross-functional teams on my products, prepared marketing materials.

Propeller Ads

Sep 2017 – Feb 2018

Product Owner

– I managed an ad (creatives) templates maker that allowed account managers to simplify the design process and perform experiments. Integrated an ML regression model, which: –--- Decreased time to create a single ad creative, –--- Increased the company's profit by leveraging data to build better-performing creatives. – Managed a DevOps team before becoming a Product Owner. Processed all the internal requests from account and sales managers, initiated, coordinated and controlled product changes within all the engineering teams.

Molorola Solutions, Cloudberry Lab, Competentum, Evapolar, Magora Systems

Sep 2011 – Jul 2017

Tech Writer, QA engineer, Project Manager

I worked as a TechWriter, QA Engineer, Process&Quality Manager Assistant, and Project Manager at various companies at the beginning of my career. You can find more details about that period on my LinkedIn, if needed: https://www.linkedin.com/in/alexandrabystrova/.

Education

ITMO University

Sep 2014 – Jun 2016

Master's, Technology Entrepreneurship and Innovation Management

ITMO University

Sep 2009 – Jun 2014

Bachelor's, Information Technology and Computer Engineering

Alexandra Bystrova

Product Manager

Skills

Languages