Having a comprehensive background with over 10 years of experience in strategic Sales planning and execution of Marketing strategies to rapidly expand and establish strong market presence, thus achieving solid sales growth and a consistent track record of being able to deliver over US $ 3M in annual sales from all sales channels
Experience
YUSIF BIN YUSIF FAKHRO
Jun 2019 – Aug 2020
MANAMA
BRAND MANAGER
Products handled : Home Appliances, Built in appliances, Small appliances Brands handled : Electrolux, Frigidaire, Miele, Bartazzoni, Ariete, Cookware- Paleo, AMT Gatroguss
Responsibilities • Sales & Business Development: - Achieved 30% increased B2B sales in 2019 for Electrolux-Frigidaire (Free standing Appliances) Business division over forecasted and target - Supported in tender submissions of over BHD 1 Million Govt. Tender for Professional Laundry Services (Ministry of Health project) along with principal - Added Electrolux Professional - Laundry & Cooking Equipment's to the Business product portfolio - Developed E-commerce channels to sell their products online across Bahrain - Submitted company proposals against RFQ for residential and commercial projects - Managed country product strategy from planning, pricing to inventory & supply chain to achieve sales target & profitability of each product line • Brand Management: - Launched brands such as AMT Gatroguss Cookware, Electrolux & Ariete Small Appliances in various B2C channels across Bahrain - Developed & executed brand communication & promotional strategies across various digital platforms and print channels across Bahrain - Initiated Shop-in-shop branding activity for Electrolux in YBY Fakhro Grand Showroom - Involved in planning & integration of Built-in appliances with Kitchen Studio concept of Fakhro Grand Showroom
• Marketing: - Initiated Digital Marketing activities to increase Brand’s reach across Bahrain market. Tools used: SEO, SEM, Social media optimization, Social media marketing, Email marketing, Content marketing, Affiliate marketing, Influencer marketing, E-commerce - Designed yearly marketing calendar to run seasonal promotions across different platforms B2B and B2C and eCommerce - Launched marketing campaigns for Paleo Cookware resulting in increased sales in showroom & online
