Allyson Sherrier, In search of content and social media manager positions with experience in digital marketing.

About

I am a creative and knowledge-hungry Digital Content and Social Media Manager with 10 plus years in the communications field and more than 5 years of experience in social media marketing, creating compelling content and managing high-impact social media strategies. I excel as part of a team or taking on leadership roles.

Experience

Think Agency

Feb 2021 – May 2024

Remote

Content and Social Media Manager

- Generated new, fresh content on multiple platforms to appeal to a range of demographics, dealing primarily in the building materials industry. - Developed and implemented comprehensive social media strategies aligned with organizational goals, increasing engagement and driving traffic. - Utilized analytics tools to track campaign performance, assess effectiveness, and make data-driven adjustments to social media strategies. - Educated and trained staff on social media best practices, promoting digital literacy and use of platforms. - Collaborated with graphic designers, videographers, and external content creators to produce compelling and visually appealing multimedia content. - Utilized SEO best practices in content creation.

DeckWise

May 2020 – Nov 2020

Social Media Manager

- Develop and curate engaging content for social media platforms under DeckWise and WiseBond while growing social media following - Assist in the creation and editing of written, video, and photo content. - Write blog posts and reach out to professional publications for coverage and articles

News 12 NBC 26

Jan 2018 – Mar 2020

Digital Producer

- Manage and create content for social media accounts and company website - Track and improve station SEO - Increase web traffic on wrdw.com 33.3% - Acted as Digital Manager for 11 months between hiring

Education

Ball State University

Aug 2011 – May 2014

Journalism and Telecommunications, Broadcast Journalism

Allyson Sherrier

In search of content and social media manager positions with experience in digital marketing.

Skills

Languages