Amalia Fathia Rachmah, Business Development Associate

About

Data-driven marketer with over 3 years of working in successful marketing departments. Skilled in market research, digital advertising, sales development, and project management. Cut costs and still manage to increase seller acquisition by +31% at Shopee. At NielsenIQ, delivered quantitative research such as Brand Health Tracking for fast-moving consumer goods clients and developed a sales pipeline that drives +63% increased revenue for the Analytics department in the Asia Pacific region. I value learning opportunities and wide responsibilities. She is looking forward to learning and strengthening her interest in brand management and marketing career.

Experience

Shopee Indonesia

May 2022 – Present

South Jakarta

Business Development Associate

- Rolled-out business development or growth strategy and initiatives for the marketplace platform - Analyzed and grew various projects that can help Shopee better manage its sellers as a whole - Analyzed the market landscape and strategized Shopee's approach to developing sellers - Liaised with regional and product teams to monitor project implementation - Prepared regular high-quality updates (reporting and performance monitoring) to be shared with senior management - Highly involved in various ad-hoc tasks for seller acquisition strategy

NielsenIQ

Oct 2021 – May 2022

Inside Sales APAC

- Managed license contract renewals and maintained relationships with clients - Performed outbound sales activities such as cold-emailing and lead follow-up - Identified opportunities to deepen the APAC-based market and improve clients’ experience - Planned and coordinated workshops across APAC - Built commercial support content on social media - Collaborated with cross-functional teams within NielsenIQ to strategize and implement key projects in the Analytics department

NielsenIQ

Jan 2021 – Sep 2021

Consumer Insights

- Worked closely with clients to design solutions that meet their objectives - Executed quantitative research for FMCG clients which includes but is not limited to Advertising pre/post-test, Brand Health Tracking, - Customer Satisfaction, Central Location Test (CLT) - Devised methods for collecting data, such as surveys and questionnaires - Gathered data on consumers, competitors, and market conditions and analyzed this using statistical software - Converted complex data and findings into understandable tables, graphs, and written reports - Managed all stages of the research process and ensured that all milestones are achieved

TransNusa Aviation

Jul 2019 – Sep 2020

Marketing Executive

- Planned, and monitored marketing activities, including a budget, execution, and post-campaign report - Created weekly reports of social media analytics, provided next action items and reported directly to Commercial Director - Monitored competitor movement in all Hub (including competitor promo, branding, media placement, and offline activities) - Collaborated with Internal stakeholders (operations & finance) and External stakeholders (vendor & partners) - Managed and optimized the marketing budget - Supported engagement to Local Government Relations and Local PR Media for NTT, Sulawesi, Kalimantan, and West Java region

Education

Bandung Institute of Technology

Aug 2016 – Jul 2019

Bachelor's Degree, Business Management - Marketing

De La Salle College of Saint Benilde

Aug 2015 – Jul 2016

Bachelor's Degree, Business Administrations - HRM

Amalia Fathia Rachmah

Business Development Associate

Skills

Languages