As Deputy Growth Manager at Paytm Money, I drove impactful campaigns, utilizing cohort analysis and A/B testing to boost conversions and bottom-of-funnel metrics, leading to a significant increase in monthly fund additions. At Baazi Games, I managed complex user acquisition strategies, exceeding targets and maximizing ROI through performance marketing and strategic initiatives like the IPL 2022 campaign. With a Bachelor's in Commerce and proficiency in CRM tools
