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Amanda Appau

Hospitality and Tourism Management Background / Social media Manager

Accra, Ghana
Social Media Manager at The Gold Coast Restaurant and Cocktail Bar
Studied Hospitality and Tourism Management at Kwame Nkrumah University of Science and Technology
Leisure, Travel & Tourism
Joined July 26, 2023



Native or Bilingual
Native or Bilingual
Are you in search of a seasoned professional who excels in both hospitality and social media marketing? Look no further! With a strong background in the hospitality industry, coupled with a flair for social media marketing, I bring a unique blend of skills that can drive your business to new heights in the digital landscape. Hospitality Expertise:With several years of experience in the hospitality sector, I have honed my customer service skills to perfection. My passion for delivering exceptional guest experiences has earned me a reputation for ensuring utmost satisfaction and building long-lasting relationships with clients. Social Media Marketing Maven:As a social media enthusiast, I possess an in-depth understanding of various platforms and trends. From crafting engaging content to strategizing effective marketing campaigns, my expertise spans across the social media spectrum. I pride myself on staying ahead of the curve, utilizing data-driven insights to maximize brand visibility and reach. Creative Mindset: My creative flair allows me to envision innovative marketing concepts that captivate audiences and inspire action. I am skilled at curating visually appealing content, generating compelling copy, and utilizing multimedia to tell captivating brand stories. Results-Driven: I am highly analytical and results-driven. I continuously monitor campaign performance, making data-backed adjustments to optimize ROI and achieve business objectives. Remote Work Excellence:Adaptability and self-motivation are ingrained in my work ethic, making me a perfect fit for remote work environments. I am a strong communicator and collaborator, ensuring seamless teamwork and efficient project management despite geographical distances. Whether it's promoting your hotel, restaurant, or travel-related business, I am confident that my hospitality and social media marketing expertise can drive outstanding results in the virtual realm. Let's connect and discuss how I can contribute to the success of your organization remotely. Together, we can create a winning strategy that leaves a lasting impact!
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The Gold Coast Restaurant and Cocktail Bar
May 2023 – Present
Social Media Manager
Content Creation: Develop engaging and visually appealing content that showcases the restaurant's menu items, signature cocktails, ambiance, and special events. You'll create a cohesive and enticing feed that aligns with the brand's image and resonates with the target audience. Community Management: Engage with the restaurant's online community, responding to comments, messages, and reviews in a timely and professional manner. Cultivate a positive and interactive social media environment that fosters loyalty and customer satisfaction. Social Media Analytics: Monitor the performance of social media channels using analytics tools. Analyze key metrics to measure the effectiveness of campaigns and identify areas for improvement, ensuring continuous growth and success. Online Reputation Management: Proactively manage the restaurant's online reputation by addressing any negative feedback sensitively and working to resolve customer concerns. Highlight positive reviews and testimonials to bolster the restaurant's credibility. Brand Promotion: Develop creative ways to highlight the restaurant's unique offerings and differentiators through social media. Showcase the venue's ambiance, exceptional service, and any awards or accolades received. Social Media Advertising: Execute paid social media advertising campaigns to target specific demographics and increase brand awareness, event attendance, or customer acquisition. Collaboration with Marketing Team:Collaborate with the marketing team to ensure a consistent brand message across all marketing channels. Coordinate social media efforts with other marketing initiatives to maximize impact. Stay Current with Trends: Keep abreast of the latest social media trends, platform updates, and best practices within the hospitality industry. Implement innovative strategies to maintain a competitive edge and stay relevant in the digital landscape.
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Location Accra Travel and Tours
Oct 2021 – Nov 2021
• Developed, planned and sold tour packages and travel services to over 50 clients. • Organized and made reservations for transportation, accommodation and restaurants. • Assessed hotel facilities and hotel staff to ensure outstanding service to guests (visiting hotels, restaurants, and resorts to conduct random checks on quality of service and. cleanliness) • Handled and resolved customer inquiries and complaints in a courteous and professional manner. • Data base entry and general administrative tasks, as well as other special projects as needed.
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Jun 2019 – Jul 2019
Front Desk Intern
• Handled and resolved customer inquiries and complaints in a courteous and professional manner. • Assisted in the management of reservations: record check in and check out of guests. • Participated in customer reception. • Promoted the activities and services offered by SSNIT Guest House to guests for commercial purposes. • Attended to calls for reservations.
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Kwame Nkrumah University of Science and Technology
Aug 2018 – Sep 2022
Bsc. Hospitality and Tourism Management , Hospitality and Tourism Management