Amanda Mapfumo, Marketing Executive/Digital Marketer

About

I am a marketing executive with five years of experience. I also have three months of experience in digital marketing. I believe in delivering quality work all the time. I'm someone who is willing to learn new things, and I learn very fast.

Experience

International Institute of Digital Marketing

Feb 2022 – May 2022

USA

Digital marketing Intern

Duties and Responsibilities Implementing Search Engine Optimization and as well as creating content based on keywords and search queries to improve Google rankings. Crafting Social Media plans or schedules and running campaigns , tracked analytics and created reports Creating and posting content for social media platforms using Canva , PosterMyWall, HeroPost, and Hootsuite. Writing and publishing blogs on the company WordPress blog. Promoting the company's products and services in the digital space. Managing organization's website making sure that it is up to standard. Participating in conversations and providing insights or recommendations when reviewing data presented by reporting platforms including Google Analytics. Collaborating with the graphic designer, producing clear, detailed briefs and managing the creative process

Simboti Digital

Jan 2022 – Apr 2022

South Africa

Digital marketing Intern

Duties and Responsibilities Crafting social media plans or schedules, running campaigns, tracking analytics, and creating reports. Monitoring and maintaining the functionality of the company website Implementing search engine optimization and creating content based on keywords and search queries to improve Google rankings Developing e-mail marketing campaigns using Mailchimp Developing a digital marketing plan detailing the year's activities Providing support, input, and influence in all digital marketing activities based on relevant insights generated and with the aim of improving digital marketing activities Developing strong relationships with key internal stakeholders across the business including, marketing managers , as well as the company's digital agency partners Keeping abreast of digital marketing and social media trends with a firm understanding of user expression principles and influencing stakeholder perceptions of digital marketing's value to the business Performing a thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture, and site content.

Zimpapers

May 2016 – Mar 2021

Zimbabwe

Marketing Executive

Duties and Responsibilities Locating and contacting potential clients to offer advertising and subscription services. Preparing and delivering sales presentations to new and existing clients. Developing marketing strategies. Collaborate with marketing managers in budget preparation, expenses, and monitoring target achievements. Organizing and participating in marketing campaigns. Maintaining relationships between the company and stakeholders. Organizing and attending events ( exhibition , seminars and conferences)

Education

University of Cape Town

Nov 2021 – Feb 2022

Digital Marketing, Marketing

Midlands State University

Jun 2018 – Mar 2021

Marketing Management, Marketing

Amanda Mapfumo

Marketing Executive/Digital Marketer

Skills

Languages