Amie Lewis, Entering an area of discomfort symbolizes growth

About

My passion is to analyze marketing performance, pinpoint areas that require improvement and craft and implement a measurable strategy that primarily focuses on the consumer in relation to achieving the business's goals. I build connections that produce loyal customers by researching your ideal consumers to determine their personal pain points, values and interests. On the appropriate social platform, I compose meaningful content that conveys how your product or service is the resolution to a current pain point while incorporating their personal values and interests within the content. I'm a marketer who effectively leads and motivate teams of professionals to optimal performance by focusing on clear team dynamics, listening to and addressing team's obstacles, encouraging creativity, implementing accountability, utilizing software to effectively measure every stage of performance, practicing open communication and by continually seeking further education and training while providing all team members with additional training at a consistent rate to maintain relevance and expertise in industry. Empowered with the mindset to visualize the bigger picture, and equipped with the interpersonal skills to orchestrate internal alignment between the sales and marketing teams. I bridge the gap between the sales and marketing department and oversee their collaboration on a single platform. I accomplish this by providing the sales department with uniformed training, a clear objective, measuring the same KPI's and by developing content for the sales team that clearly shows the consumers' pain points and how the company's product is the solution at every stage of the buyer's journey.

Experience

Freelancer

May 2021 – Present

Remote

Digital Marketer

Created Social Media Business Pages, Utilized SEO and Google My Business, Crafted Digital Brochure In Order to Promote Freelancer Services to Small Businesses. Grew Social Media Following From Non Existent to Over 2000 On Platforms Individually. Awarded Digital Marketing Contracts from 5 Small Businesses With First 3 Months Built Relationships with various small businesses in order to optimize achievement of their individual goals through digital marketing Evaluated Company Performance and Goals to Determine Optimal Marketing Plan Composed Strategies to Target Their Ideal Audience Created and Ran Ad Campaigns Generated and Strategically Managed Programmatic Internet Ads, Commercials for Streaming and Cable Networks, and Ad Copy, Management and Placement of Ads on Digital Billboards Provided Analytical Reports and Tracked ROI Translated Business's Story in a Relatable and Appealing Manner that Attracted their ideal Audience

PFP, Impact Marketing

Oct 2019 – Jun 2021

United States

Marketing Manager

Represented various marketing agencies as an independent contractor traveling throughout the United States to create and manage digital campaigns, advertise, promote and sell furniture at contracted furniture companies that were going out of business, liquidating or opening. Worked directly with owners of the marketing company as well as the local business owners to identify the most effective digital marketing strategy to increase awareness and sales for the local business Worked as the liaison between marketing and sales to increase sales productivity and customer conversion rate Advertised and grew audience through social media marketing, Google Ads and mailers.. Created ads,quality content and ran campaigns on multiple platforms Reorganized and staged Businesses in order to increase sells and profit Identified main customer base and target market. Ordered furniture that would appeal to target market Built Relationships with customers by listening to their individual needs and circumstances which increased revenue Developed strategies to effectively overcome hardships that the local businesses encountered and made in house sales teams aware of marketing strategy Surpassed local company's annual sales within an 8 to 12 week time frame Researched area prior to arrival and mastered each individual business's unique inventory in order to be effective in regards to product knowledge Overcame customer rejection by actively listening to customer base through digital analytical tools as well as face to face. High quality Interpersonal skills enhanced the ability to identify and overcome the underlying problem Created and Increased Value in products by notating benefits of product that would adhere to customer's need, desire and style

Illumatech Signs

Feb 2015 – Aug 2019

Baker, LA

Project Manager

Senior Project Manager of National Sign Manufacturing Company. Handled numerous projects at varying stages simultaneously from commencement to completion. Increased company sales 2.2 million in 2 years. Served as the liaison between corporate, local business owners, 3rd party contractors and local municipalities Researched, hired and scheduled internal resources and third parties/vendors for the flawless execution of projects Ensured that all project deadlines are met, within scope and within budget Analyzed information obtained by having the site surveyed and identified potential risks which at times resulted in altering original plans for completion. Worked with Engineers to Ensure that Signage size and material could withstand certain elements of weather that are unique to different areas within the United States Responsible for permit procurement, Researching local municipalities nation- wide to ensure that company product meets local regulations Enhanced and Developed Relationships with Clientele

Education

University of New Orleans

Dec 2008 – Dec 2013

Bachelor's of Science in Marketing, Marketing

Amie Lewis

Entering an area of discomfort symbolizes growth

Skills

Languages