Ex-Banker transitioning into a Data analyst role after completing Advanced Data Analysis Nanodegree, and Machine Learning professional certificate with IBM, and Holder of MBA.
Diverse experience in financial operations and customer service data, maintaining 7-figure clients and businesses, with over 10 years of experience in a senior financial role, promoted four times over the course of the career.
Experience
Freelancer
Jun 2019 – Present
Data Analyst
Analyzed data of over 500k transactions and used outputs to guide marketing and product strategies, such as recommended products and RFM analysis of customers
• Generated insights on customer churn and renewal rates, customers’ engagement, churn, Lifetime value from data tables with over 1M rows in SQL and Python.
• Built Regression models to predict customer lifetime value, classification models to identify churn, transaction fraud, and clustering models for customers’ segmentation.
• Analyzed 1500+ responses to a consumer survey to evaluate brand perception and customers' willingness to engage in marketing campaigns.
• Performed Exploratory data analysis on tens of datasets to derive meaningful insights into customer’s behavior and experience
• Developed 10s of Dashboards, KPIs using Tableau, Google Data Studio and Microsoft Power BI and Excel, to track sales and management performance.
