Amy Esposito, Branding & Ecommerce Expert

About

As an innovative and conscientious creative digital marketing strategist, I thrive on developing and implementing successful campaigns, product launches, promotions, and development strategies for various industries. With over 16 years of experience, I have honed my skills in driving growth by elevating brand awareness, optimizing SEO and SEM, maximizing content, boosting social media engagement, and much more.

Experience

OneBlade Inc.

Sep 2022 – Present

Remote

Amazon Brand Strategist

• Boosted sales and customer loyalty with highly effective branding messages by utilizing Amazon branded storefront design. • Evaluated consumer behaviors and purchasing patterns to inform promotional campaigns on Amazon. • Increased brand awareness through proactive marketing and customer relations strategies. • Highlighted products with attractive photography and engaging descriptions on Amazon and other e-commerce platforms. • Optimized sales approaches based on campaign results, business trends and customer feedback. • Kept business cost-effective and profitable by expertly managing overhead, inventory and shipping expenses on Amazon. • Developed and executed innovative sales strategies, resulting in a 20% increase in overall revenue and a 15% expansion of customer base within six months.

EyeMagnet Management

Mar 2020 – Jul 2022

Remote

Marketing Director

• Executed digital marketing strategies for over 75 clients at a time in several areas such as social media, web design, SEO, SEM, branding, video content, and promotional design. • Conducted extensive research on emerging methods and trends, resulting in the implementation of innovative strategies. • Demonstrated exceptional proficiency in social media management, successfully engaging and expanding the online community. • Oversaw website operations, generating performance reports, devising optimization plans, and managing routine updates. • Regularly monitored and analyzed customer behavior on the website, leveraging insights to enhance content and drive optimization. • Spearheaded the execution and optimization of Google ads campaigns, maximizing reach and optimizing conversions.

Thousand Oaks Barrel Co.

Jun 2017 – Jan 2020

Manassas, Virginia

Marketing & Branding Director

• Executed strategic marketing campaigns to advertise new products to build customer engagement across social platforms with strategically placed call-to-actions and optimized copy which drove combined sales of $450k through eCommerce site, Amazon, & Etsy. • Orchestrated over 300 annual projects and implemented new processes to include platforms like Monday.com to collaborate more efficiently across all production departments. • Analyzed reports to forecast peak season expectations for high volume drop ship clients like Uncommon Goods, Wine Enthusiast, The Grommet, and Wayfair. • Increased annual revenue $700k by revamping 500 suppressed listings on Amazon through strategically optimizing content for all listings and revising listings that were initially uploaded without any details. • Attended IRCE to expand knowledge of new Amazon features like A+ Content, storefront capabilities, and Seller Fulfilled Prime which led to eliminating FBA inventory and saving $30k annually from fees. • Launched private wholesale distillery site in order to eliminate email order discrepancies and ease the process of wholesale registration which tripled client base and led to $85k of additional revenue.

Education

ECPI University

Sep 2007 – Jun 2009

Bachelor of Applied Science, Web Design & Multimedia (2.5 Year Program)

Amy Esposito

Branding & Ecommerce Expert

Skills

Languages