Amy Milner

About

Senior marketing manager with huge passion for marketing, media and content development. Excellent relationship building and project management experience in marketing campaign, promotion and media planning. Coming with extensive experience with the various application tools, to provide quality direction to the planning and execution of company marketing programs.

Experience

HORNE LLP

Oct 2016 – May 2020

Ridgeland, MS

Healthcare Marketing Manager

Developed and managed marketing programs and campaigns for the healthcare focus area of one of the top accounting firms in the Southeast including digital, print and social. • Content strategy and development for seven service lines that include copy, design direction and digital content. • Created and executed a 360-degree market expansion campaign to create brand awareness in 4 new states which resulted in new clients and 10% increase in overall revenue. • Managed event execution including creative, marketing collateral, for tradeshows, webinars and internal events.

C Spire

Apr 2012 – Oct 2016

Ridgeland, MS

Marketing Project Manager to Consumer Brand Manager

Managed strategic development for consumer marketing programs to drive sales in paid, earned and owned channels for the largest privately held wireless carrier in the county. • Create innovative communication plans to meet brand and sales objective and decrease churn. • Managed social media strategies to increase visibility and traffic across social properties to increase brand awareness. • Managed internal marketing branding and communication strategies to drive employee engagement and retention. • Worked with retail development group to ensure promotional campaigns are communicated effectively in the retail space.

Legacy Marketing Partners

Sep 2007 – Nov 2011

Chicago, IL

Account Supervisor

Developed and managed all aspects of 2 national experiential/nightlife programs for a global wine and spirts company client totaling $11.9mm in operational expenses ($2.0mm in revenue). • Guided client team in strategic direction to build and execute national marketing programs to increase placement & sales of Malibu rum. • Analyzed program performance of YTD goals vs KPIs; identified issues & course-correcting measures, keeping programs on task & on budget. • Conceptualized and executed Malibu Station Invasion 10-city tour which won the Event Market Silver EX Award. • Successfully launched 2 new products that outpaced any other launches in brand history. • Launched Malibu’s first social media contest and campaign for a chance to be selected as the Malibu Summer Correspondent. • Managed & developed team of 4 HQ staff and 5 field staff, including interviewing, training, mentoring and annual performance reviews.

Education

University of fMississippi

Bachelor of Public Administration

Languages