I’m a self-motivated, experienced design and strategy professional with 6+ years of experience, help organizations and agencies to develop easier, simple, functional, delightful, and persuasive experiences for product users through the user-centric design approach.
Through data-driven insights, collaboration with the team, and user-centered design, I find the balance between complex business requirements and user needs. As a design team lead I’ve practiced on visionary and goal-driven leadership style, building a collaborative and empowered research team. My passion is joining all of this together and setting teams up for success and evolving brands to do right for users.
Skills:
User-Centered Design (UCD)
User Interview
User Research
Concept Design
Usability Testing
Comparative Analysis
Survey
Statistical analysis
Card Sorting
Hi/Low-fi Prototyping
Information Architecture
Persona Creation
Sketching
Task Flow
Wireframing
Hands-on design (Interaction, Ui, Brand & Motion)
Lean & Agile Methodologies
