Andrés Amador, Project Manager

About

Specialist in digital marketing, web design, and automation with 10 years of experience in project management and business development. I have led projects with brands and companies to achieve exponential results in growth through the Internet. My motivation is to lead the development of projects since I have knowledge of web development and growth projections (KPIs) for technology startups. I distinguish myself by my collaboration in teamwork, assertive communication, and creative adaptability.

Experience

SetHunt

Sep 2019 – Present

Bogotá, Colombia

Manager

I led and built the IT, marketing, and commercial team, aligning the vision and objectives for project growth. I consolidated the automation of processes to contribute to productivity. I led the legal team to consolidate commercial policies. I structured the commercial and marketing strategy to boost customer conversion. I built a scheme from start to finish for the digital onboarding of the client, minimizing the presence of the commercial team. I designed attractive Inbound Marketing content and user experience on the platform to attract customers, allies, and partners. I implemented omnichannel tools, CRM, and data collection, to focus on service and customer needs.

Betriax

Sep 2020 – Sep 2022

Bogotá, Colombia

Manager

I led and built the digital marketing and design team. I implemented a digital strategy mapping the operating processes of the platform. I structured a help center, setting an omnichannel strategy to increase customer conversion success. I aligned the objectives by reorienting the team's onboarding to establish work protocols. I planned the marketing budget, and evaluated the ROI, to execute a funnel to convert B2B clients. I designed attractive Inbound Marketing content to attract leads and visualized the design of the user experience on the platform.

AG WorkRoom

Apr 2016 – Nov 2018

Bogotá, Colombia

Creative Director

I planned Inbound Marketing and Content Marketing strategies to attract customers across different sectors. I led creative sessions to execute marketing plans, create content, and approve ideas with a design team. I designed graphic content and brand manuals (printed and digital); refining images, fonts, and layouts. I consolidated the marketing strategy, digital advertising, and communications tools for brand positioning. I developed web/landing pages on no-code platforms, focused on UX I organized user onboarding flows, adapting the UX on web pages. I conducted market research to identify opportunities to reach new segments. I managed clients in different stages of the funnel using CRMs. I structured an omnichannel connection to answer customer inquiries in a timely and accurate manner. I prepared and managed budgets for advertising campaigns on social media, and email marketing.

Education

Universidad de Palermo

Mar 2004 – Apr 2013

Bachelor's degree, Industrial Design

Andrés Amador

Project Manager

Skills

Languages