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Andy Tan

Marketing & Branding Specialist

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Intro
Taipei, Taiwan
Account Manager at BLKSODA Creative Agency
Studied Business Administration and Management at RMIT University
Studied Advertising Design at Otis College of Art and Design
Studied at Taipei American School
linkedin.com/in/andygt7
Joined May 22, 2023

Skills

Languages

Chinese
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Native or Bilingual
About
Data-driven marketer that specializes in creating viral content, influencer marketing campaigns and social media growth marketing. Experienced in optimizing brand image, devising creative campaign strategies as well as negotiating and solidifying key partnership collaborations. Well-rounded in both design and marketing with excellent organizational management skills.
Experience
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BLKSODA Creative Agency
Mar 2023 – Present
Taipei
Account Manager
Managed a total of 3 accounts: MONTECH PC, Lian Li, and ACER. - Devised social media strategy to optimize brand awareness. - Led Lian Li x PCMR brand collaboration campaign. (social media, video production) - Led and facilitated video production for ACER PREDATOR – ORION X product launch - Coordinated MONTECH AIR 903 and MKey product launch (website, press release, media kit) - Negotiated multiple influencer marketing campaigns with top tier industry KOL for MONTECH MKey and AIR 903 product launch. - Coordinated trade-show exhibition for MONTECH at CES 2023, along with numerous KOL media attendance. - Devised social media media strategy for Lian Li to optimize growth.
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iPE Exhaust
Oct 2021 – Nov 2022
Taipei
Senior Marketing Specialist
- Strategized and executed marketing campaigns through coordination with sales team, increasing global sales inquiries by 50%. - Led and negotiated numerous influencer marketing campaigns with industry KOL and celebrities. - Strategized and supervised team in executing social media growth strategy. - Generated multiple viral social social media content with millions of views - Coordinated and managed product launch campaigns, facilitating official video production. - Developed key business relationships for business development and distribution channel opportunities.
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CM Interior Design
Feb 2020 – Mar 2021
Taipei
Marketing Specialist
- Managed and optimized social media accounts - Devised social media strategy resulting in organic brand engagement increase by 235% - Supervised team in creating social media content and copy - Strategized and managed Meta paid ads through Facebook and Instagram (Average 30% CTR) - Implemented and enhanced brand CI guidelines - Strategize and coordinate content for marketing campaigns
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Freelance
Mar 2015 – Jul 2017
Taipei
Graphic Designer
Brand CI Design UI/UX Website Design Display ads, mobile ads, social media content Product Design Worked with mainly small businesses in Taiwan and Australia.
Education
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RMIT University
Feb 2015 – Dec 2019
Bachelor's Degree , Business Administration and Management
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Otis College of Art and Design
Aug 2013 – Feb 2015
Bachelor of Fine Arts (Deferred) , Advertising Design
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Taipei American School
Aug 2009 – Jun 2013
High School Diploma
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