Senior Digital Marketing Manager with 7+ years of experience in brand management, building handcrafted brand strategies, storytelling campaigns, driving revenue-generating campaigns, and reporting data-driven insights.
Experience
Indian School of Business
Mar 2021 – Apr 2022
Hyderabad, India
Digital Marketing Manager
• Proactively planned & executed new innovative growth strategies as per the business objectives to promote the brand and its associated programs via digital campaigns.
• Guided the team on campaign management & optimizations of paid performances on Facebook, YouTube, Google, LinkedIn Ads & other programmatic platforms to map customer journeys and buyer segments.
• Collaborated with cross-functional teams - sales team, finance teams & external agencies to drive analysis. Also monitored creative campaigns for the KPIs
• Presented to the stakeholder’s data-driven consumer insights & business strategy by conducting regular market research & competitor analysis across industries to identify solutions & new brand-building initiatives.
• Scaled revenue for the vertical by 9x by creating a full-funnel marketing strategy for the advertising campaigns.
SOCIAL DNA
Aug 2015 – Feb 2021
Hyderabad, India
Marketing Manager
• Lead the development of go-to-market strategies for various (B2C/B2B) brands to establish the integration of the brand’s vision & digital presence across all channels.
• Managed & drove the deployment of growth strategies for named enterprise like Radisson hotels & resorts, Cyient, Apollo homecare, Clove Dental, and My Home Group.
• Recommended budgets to maximize ROI across lead-generating channels like Facebook, YouTube, Google, LinkedIn & other programmatic channels.
• Managed diverse social and paid media projects, ORM issues & shared weekly, monthly, and quarterly insights and reports to business heads.
• Monitor execution of CRM data to be used for communications & content development post-consumer segmentation
• Actively presented web analytics, functional improvements & design execution for websites & landing pages by understanding user behavior via analytical tools.
• Monthly shared the usability of digital media best practices, performance data & product roadmaps
Notable successes include:
• 8x increase in revenue by reducing the CPC by 24% for a healthcare brand.
• Attained 3x growth in Revenue for a reputed watch retail company
• Conceptualized a public awareness social media campaign for a b2b door manufacturing brand that resulted in 7 % Facebook page engagement and over 2 lakh+ audiences reach.
