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Ankur Parashar

Email Marketing Specialist

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Intro
Pune, India
Studied Systems at MIT School of telecommunication
Studied Computer Science at SCOPE College of engineering
Marketing & Advertising
Joined August 8, 2022

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English
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About
I have an overall experience of around 7+ years in Marketing & Advertising Industry. I have excellent experience in all aspects of Email Marketing, Email templates, Email Advertising, Campaign management, Online Promotion, Social Media Marketing, Social Media Optimization, CRM, Team Handling and Database Management. I have also worked as Research Analyst for around 6 months and my primary responsibilities during this period was data collection, analysis and gathering existing data for email marketing campaigns. I was working as an Email Marketing | Operations Manager, in Pangeaa ITES Pvt Ltd, Pune. I was managing team of 20 employees who reports to me directly. In my current position, I offer a unique combination of knowledge, expertise, email tactics skills to help our team member and increasing our deliverability of leads. I was responsible for handling multiple Email marketing campaigns i.e. Microsoft, Adobe, Oracle, AWS, Dell Campaigns which include campaign execution, data collection, filtering with quality leads and delivery. I have been involved in finding right party contact through phone call, Email, Social Media Websites for campaign requirement. I have working experience in various web-based email marketing tool i.e. benchmark email, MailChimp, ActiveTrail for Email Advertising, send bulk email, track, and manage newsletters, survey, online polls. I also have good knowledge of how to make Email Templates and how to manage large amount of database for email campaigns. Manage timely data collection to update company's internal database to achieve productivity targets, eliminate errors, and deliver excellent customer service. I was responsible for tracking staffing requirements, hiring new employees as needed and train employees, manage quality assurance program, strategize process improvement. I was maintaining the attendance record for multiple departments on daily basis and track their monthly basis productivity report. Ultimately my responsibility was to increase our operational efficiency in the Email marketing, Contact discovery, CDQA and QA department. I am confident that my proven track record of excellent work ethic, unparalleled attention to detail, and high-performing email marketing campaigns will help my organization in building client trust and will contribute in company success.
Experience
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Pangea ITES Pvt. Ltd.
Nov 2017 – May 2022
Pune
Email Marketing & Operations Manager
Working as an Email marketing & Operations Manager with more than 7 years of professional experience in executing market research, analyzing consumer data, and running A/B tests to drive successful marketing campaigns. I have good knowledge of Email Marketing campaign i.e. Microsoft, Adobe, Oracle, AWS, Dell Campaigns etc. Creating and monitoring a wide variety of email marketing campaigns. Involved in sending bulk email blast for various email and tele-marketing campaigns. Building email lists, creating email templates, and nurturing leads for email campaigns. Tracking and analyzing of emails open and click statices report for all campaigns. Maintaining customized database for email to generation high quality leads as per client requirements. Ability to create clickable content for email which will prove as an asset to the team. Hands on expertise in web-based automation email tool i.e. Benchmark email, MailChimp, ActiveTrail etc. for database systems to track generated leads. Expertise in Data collection, data analysis, data validation and data preparation for high quality lead generation for email and leads generation campaigns. Responsible for providing data to our team member for all email and lead generation campaigns. Hand on expertise in Email Validation tool i.e. Neverbounce, Zerobounce, etc. for validate email id correct or not. Manage timely data collection to update company's internal database to achieve productivity targets, eliminate errors, and deliver excellent customer service. I was responsible for tracking staffing requirements, hiring new employees as needed and train employees, manage quality assurance program, strategize process improvement. Maintain the attendance record for multiple departments on daily basis and track monthly basis productivity report. Responsible for increase our operational efficiency in the Email marketing, Contact discovery, CDQA and QA department.
Education
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MIT School of telecommunication
Apr 2012 – Apr 2014
MBA, Systems
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SCOPE College of engineering
Apr 2007 – Apr 2011
Bechelors of engineering , Computer Science