Anna Tkach Samoilovska, Marketing Executive - North America

Experience

Fortune 500 Global Technology Leader

Nov 2024 – Present

United States

AI Language Analyst

- Support AI model performance by curating and refining content strategy and user experience across multiple verticals. - Write and translate heavy, detail-oriented text descriptions with a focus on linguistic precision, consistency, and cultural nuance. - Collaborate with product and engineering teams to align human language accuracy with machine learning goals. - Provide insight-driven analysis for UX, search behavior, and content tone to improve digital tools and user interaction frameworks.

Catalan Tourist Board - Catalan Goverment

Nov 2023 – Present

New York, NY, USA

Marketing Executive

- Lead integrated go-to-market strategies promoting Catalonia across the US, Canada, and Mexico, supporting brand positioning and high-level stakeholder engagement. - Drive strategic growth by building and managing long-term partnerships with industry leaders (Virtuoso, USTOA, TravMedia), aligning with cross-functional goals. - Advise on digital storytelling and narrative development for B2B and B2C partner presentations, aligning with global brand messaging. - Design and execute high-impact initiatives including digital campaigns, executive-level presentations, press activations, and CRM segmentation. - Manage multimarket budgets with a strong focus on ROI, customer retention, and channel performance optimization. - Train and mentor new team members and trainees, ensuring alignment with brand standards and accelerating their onboarding into strategic marketing workflows.

Room service 360

Jan 2023 – Nov 2023

Philadelphia, PA, USA

Digital Marketing and Content Manager

- Directed SEO, multichannel strategy, and content ops to increase inbound visibility and conversions. - Supervised and mentored a team of copywriters, ensuring editorial quality, brand alignment, and content performance. - Built enablement frameworks and best-practice documentation for a growing digital team. - Increased organic traffic and engagement by leading UX improvements, editorial direction, and strategic storytelling. - Integrated behavioral analytics into growth initiatives, using GA, Semrush, and HubSpot for decision-making.

202 Digital Reputation

Mar 2019 – Nov 2023

United States

Reputation Marketing & Content Lead

- Developed digital risk mitigation strategies and high-impact campaigns for high-profile clients. - Designed and implemented SEO and online reputation audits tailored to client needs and industry benchmarks. - Led voice-of-customer and review management initiatives, increasing visibility and trust across digital platforms. - Created strategic playbooks and insights for local SEO, brand management, and crisis response. - Partnered with cross-functional teams to enhance long-term customer engagement and perception.

GO2JUMP

Mar 2020 – Jul 2022

Barcelona, Spain

SEO Strategist & Account Manager

- Led the SEO content and social media departments, managing strategy and execution for 18+ brands across various B2B and B2C industries. - Managed strategic SEO and inbound marketing initiatives, aligning content with performance goals and search visibility. - Delivered multilingual content strategy, search optimization, and reporting in English, Spanish, Catalan, and Russian. - Collaborated with product, content, and design teams to optimize feature adoption and drive full-funnel growth.

Education

Universitat de Lleida

Sep 2020 – Sep 2021

M.A., Digital Marketing

EAE Business School

Sep 2017 – Apr 2019

M.A., Human Resources Management

Universitat de Lleida

Sep 2013 – Jul 2017

B.A. , Tourism Management

Anna Tkach Samoilovska

Marketing Executive - North America

Skills

Languages