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Anna Tkach Samoilovska

Marketing Executive - North America

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Intro
Madrid, Spain
AI Language Analyst at Fortune 500 Global Technology Leader
Marketing Executive at Catalan Tourist Board - Catalan Goverment
Studied Digital Marketing at Universitat de Lleida
Studied Human Resources Management at EAE Business School
Studied Tourism Management at Universitat de Lleida
Joined March 12, 2021

Skills

Languages

English
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Fluent
Spanish
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Native or Bilingual
Catalan
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Native or Bilingual
Ukrainian
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Native or Bilingual
Russian
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Fluent
German
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Basic
Experience
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Fortune 500 Global Technology Leader
Nov 2024 – Present
United States
AI Language Analyst
- Support AI model performance by curating and refining content strategy and user experience across multiple verticals. - Write and translate heavy, detail-oriented text descriptions with a focus on linguistic precision, consistency, and cultural nuance. - Collaborate with product and engineering teams to align human language accuracy with machine learning goals. - Provide insight-driven analysis for UX, search behavior, and content tone to improve digital tools and user interaction frameworks.
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Catalan Tourist Board - Catalan Goverment
Nov 2023 – Present
New York, NY, USA
Marketing Executive
- Lead integrated go-to-market strategies promoting Catalonia across the US, Canada, and Mexico, supporting brand positioning and high-level stakeholder engagement. - Drive strategic growth by building and managing long-term partnerships with industry leaders (Virtuoso, USTOA, TravMedia), aligning with cross-functional goals. - Advise on digital storytelling and narrative development for B2B and B2C partner presentations, aligning with global brand messaging. - Design and execute high-impact initiatives including digital campaigns, executive-level presentations, press activations, and CRM segmentation. - Manage multimarket budgets with a strong focus on ROI, customer retention, and channel performance optimization. - Train and mentor new team members and trainees, ensuring alignment with brand standards and accelerating their onboarding into strategic marketing workflows.
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Room service 360
Jan 2023 – Nov 2023
Philadelphia, PA, USA
Digital Marketing and Content Manager
- Directed SEO, multichannel strategy, and content ops to increase inbound visibility and conversions. - Supervised and mentored a team of copywriters, ensuring editorial quality, brand alignment, and content performance. - Built enablement frameworks and best-practice documentation for a growing digital team. - Increased organic traffic and engagement by leading UX improvements, editorial direction, and strategic storytelling. - Integrated behavioral analytics into growth initiatives, using GA, Semrush, and HubSpot for decision-making.
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202 Digital Reputation
Mar 2019 – Nov 2023
United States
Reputation Marketing & Content Lead
- Developed digital risk mitigation strategies and high-impact campaigns for high-profile clients. - Designed and implemented SEO and online reputation audits tailored to client needs and industry benchmarks. - Led voice-of-customer and review management initiatives, increasing visibility and trust across digital platforms. - Created strategic playbooks and insights for local SEO, brand management, and crisis response. - Partnered with cross-functional teams to enhance long-term customer engagement and perception.
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GO2JUMP
Mar 2020 – Jul 2022
Barcelona, Spain
SEO Strategist & Account Manager
- Led the SEO content and social media departments, managing strategy and execution for 18+ brands across various B2B and B2C industries. - Managed strategic SEO and inbound marketing initiatives, aligning content with performance goals and search visibility. - Delivered multilingual content strategy, search optimization, and reporting in English, Spanish, Catalan, and Russian. - Collaborated with product, content, and design teams to optimize feature adoption and drive full-funnel growth.
Education
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Universitat de Lleida
Sep 2020 – Sep 2021
M.A., Digital Marketing
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EAE Business School
Sep 2017 – Apr 2019
M.A., Human Resources Management
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Universitat de Lleida
Sep 2013 – Jul 2017
B.A. , Tourism Management