- Support AI model performance by curating and refining content strategy and user experience across multiple verticals.
- Write and translate heavy, detail-oriented text descriptions with a focus on linguistic precision, consistency, and cultural nuance.
- Collaborate with product and engineering teams to align human language accuracy with machine learning goals.
- Provide insight-driven analysis for UX, search behavior, and content tone to improve digital tools and user interaction frameworks.
Catalan Tourist Board - Catalan Goverment
Nov 2023 – Present
New York, NY, USA
Marketing Executive
- Lead integrated go-to-market strategies promoting Catalonia across the US, Canada, and Mexico, supporting brand positioning and high-level stakeholder engagement.
- Drive strategic growth by building and managing long-term partnerships with industry leaders (Virtuoso, USTOA, TravMedia), aligning with cross-functional goals.
- Advise on digital storytelling and narrative development for B2B and B2C partner presentations, aligning with global brand messaging.
- Design and execute high-impact initiatives including digital campaigns, executive-level presentations, press activations, and CRM segmentation.
- Manage multimarket budgets with a strong focus on ROI, customer retention, and channel performance optimization.
- Train and mentor new team members and trainees, ensuring alignment with brand standards and accelerating their onboarding into strategic marketing workflows.
Room service 360
Jan 2023 – Nov 2023
Philadelphia, PA, USA
Digital Marketing and Content Manager
- Directed SEO, multichannel strategy, and content ops to increase inbound visibility and conversions.
- Supervised and mentored a team of copywriters, ensuring editorial quality, brand alignment, and content performance.
- Built enablement frameworks and best-practice documentation for a growing digital team.
- Increased organic traffic and engagement by leading UX improvements, editorial direction, and strategic storytelling.
- Integrated behavioral analytics into growth initiatives, using GA, Semrush, and HubSpot for decision-making.
202 Digital Reputation
Mar 2019 – Nov 2023
United States
Reputation Marketing & Content Lead
- Developed digital risk mitigation strategies and high-impact campaigns for high-profile clients.
- Designed and implemented SEO and online reputation audits tailored to client needs and industry benchmarks.
- Led voice-of-customer and review management initiatives, increasing visibility and trust across digital platforms.
- Created strategic playbooks and insights for local SEO, brand management, and crisis response.
- Partnered with cross-functional teams to enhance long-term customer engagement and perception.
GO2JUMP
Mar 2020 – Jul 2022
Barcelona, Spain
SEO Strategist & Account Manager
- Led the SEO content and social media departments, managing strategy and execution for 18+ brands across various B2B and B2C industries.
- Managed strategic SEO and inbound marketing initiatives, aligning content with performance goals and search visibility.
- Delivered multilingual content strategy, search optimization, and reporting in English, Spanish, Catalan, and Russian.
- Collaborated with product, content, and design teams to optimize feature adoption and drive full-funnel growth.