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Anne Mutiso

Digital Marketing Professional

Nairobi, Kenya
Digital Marketing Advertising/Media Buyer/Paid Ads Expert/Performance Marketer at International companies and agencies based in USA,Canada,Australia and UK
Virtual Assistant -Administration and Project Management at Freelancer
Marketing & Advertising
Joined June 17, 2024



I'm a Digital Marketing Specialist with 7 years of experience
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International companies and agencies based in USA,Canada,Australia and UK
Jan 2019 – Present
Digital Marketing Advertising/Media Buyer/Paid Ads Expert/Performance Marketer
• Improved campaigns performance through effective A/B testing of ad copy, images, videos, and landing page funnels. • Consistently achieved KPIs for multiple clients by closely monitoring and optimizing campaigns on a daily basis. • Complete quality assurance of digital advertising campaigns prior to launch • Maximized client conversions through strategic and effective remarketing plans for numerous campaigns. • Collaborated with creative team to develop creative strategies to drive an increase in sales and decrease in cost per acquisition for paid advertising campaigns and Utilized a data-driven approach to continuously iterate and optimize creative strategies. • Media Planning. • Generated comprehensive reports on campaign performance by compiling data from various tracking and analytics sources including GA4, Google Data Studio, and Mixpanel. Utilized the data to optimize ad campaigns. • Staying abreast of trends and up-to-date on paid social media best practices. • Staying ahead of the curve by continuously researching and recommending new advertising venues, creative formats, technologies, and clients' competitive landscape.
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Jan 2014 – Present
Virtual Assistant -Administration and Project Management
-Efficiently handled project management tasks for various clients. • Successfully managed inbox for multiple clients, handling 100+ emails daily with 99% accuracy. • Implemented efficient bookkeeping systems for various small businesses, resulting in 100% client satisfaction and increased productivity. • Generated increase in sales through efficient lead generation on social media platforms, timely customer data input into CRMs, and successful scheduling of demo calls with sales team. • Managed Air bnb/Short Term Rentals for 10+ clients, resulting in 95% occupancy rate and increased revenue by 20%. • Provided top-notch virtual assistance to real estate clients, executing administrative tasks with precision and accuracy. • Optimized executive's schedule resulting in a 15% reduction in scheduling conflicts and improved productivity. • Managed multiple Shopify and e-commerce stores, overseeing design and customization, customer service and product listing. • Provided top-notch customer service to various companies via Zendesk, email, screen sharing, phone, live chat, and social media. • Provided website maintenance and support to 5 clients, resulting in improved user experience and increased customer satisfaction. • Expertly organized and coordinated travel for 20+ clients, meeting all budget and time constraints, resulting in repeat business and referrals.
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Numerous International Companies
Jan 2016 – Jan 2019
Senior Digital Marketing Specialist Freelancer
-Increased website traffic by 50% through implementing SEO strategies, resulting in an increase in leads generated for clients. • Generated $10,000 in sales through strategic sales funnel creation for multiple clients. • Successfully implemented social media management strategies for various clients, resulting in a significant increase in their online reach and growth in sales revenue. • Crafted engaging blogposts, infographics, and how-to guides for diverse clients, leading to a significant boost in social media engagement. • SMS Marketing for various clients drove an increase in website traffic and brand awareness, resulting in higher conversion rates and ROI. • Reputation Management for various clients successfully maintained a positive online reputation, leading to increased customer trust and loyalty. • Graphic design for clients via canva. • Creating landing pages for various clients led to an increase in website traffic, and sales, contributing to the overall growth and success of the business.
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Jan 2012 – Feb 2014
Executive Assistant
-Managed Office HR Matters efficiently leading to an increase in employee productivity and satisfaction. • Utilized SAP accounting system to manage office accounting with 100% accuracy, leading to improved financial reporting and decision-making for the company. • Managed all travel logistics for executives, resulting in seamless business trips travel experiences. • Organizing various Samsung global corporate conferences for 100+ attendees across 10+ countries resulting in increased cross-cultural collaboration and improved networking opportunities. • Performed all required administrative tasks resulting in increased efficiency and productivity for the executive team.
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Safaricom Limited
May 2010 – Oct 2011
Customer service executive
• Provided top-notch customer service by addressing and resolving customer complaints within a 24-hour timeframe, resulting in a 20% decrease in customer churn. • Recognized and acted on selling opportunities, increasing revenue while providing suitable solutions for customer requirements. • Reduced average customer response
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African Laughter
Jan 2009 – Apr 2010
Finance and Administrative Manager
• Streamlined financial reporting process, reducing time spent by 50% and improving accuracy, leading to better decision-making and cost savings. • Reduced company expenses by 20% by implementing cost-saving strategies resulting in an increase in profits and improved financial stability. • Reduced overhead costs by 15% through implementing efficient budgeting processes and negotiating vendor contracts.
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Family Care International
Jan 2008 – Dec 2008
Finance and Administration Assistant
• Filing of Withholding Tax Returns, PAYE, and Statutory deductions with 100% accuracy, resulting in timely and error-free tax payments. • Preparation and Analysis of Travel Expense Reports for staff. • Analyzing salary advances to identify discrepancies and prevent fraudulent activities. • Vouching Financial Statements to ensure full supporting Documentation. Ensured accuracy and completeness of records, resulting in 98% error-free financial statements. • Successfully completed preparation of monthly financial reports and bank reconciliation, resulting in timely and accurate financial information for decision making and budget planning.