Digital Marketing Advertising/Media Buyer/Paid Ads Expert/Performance Marketer at International companies and agencies based in USA,Canada,Australia and UK
Virtual Assistant -Administration and Project Management at Freelancer
I'm a Digital Marketing Specialist with 7 years of experience
Experience
International companies and agencies based in USA,Canada,Australia and UK
Jan 2019 – Present
Remote
Digital Marketing Advertising/Media Buyer/Paid Ads Expert/Performance Marketer
• Improved campaigns performance through effective A/B testing of ad copy, images, videos, and landing page
funnels.
• Consistently achieved KPIs for multiple clients by closely monitoring and optimizing campaigns on a daily basis.
• Complete quality assurance of digital advertising campaigns prior to launch
• Maximized client conversions through strategic and effective remarketing plans for numerous campaigns.
• Collaborated with creative team to develop creative strategies to drive an increase in sales and decrease in cost per
acquisition for paid advertising campaigns and Utilized a data-driven approach to continuously iterate and optimize
creative strategies.
• Media Planning.
• Generated comprehensive reports on campaign performance by compiling data from various tracking and analytics
sources including GA4, Google Data Studio, and Mixpanel. Utilized the data to optimize ad campaigns.
• Staying abreast of trends and up-to-date on paid social media best practices.
• Staying ahead of the curve by continuously researching and recommending new advertising venues, creative
formats, technologies, and clients' competitive landscape.
Freelancer
Jan 2014 – Present
Remote
Virtual Assistant -Administration and Project Management
-Efficiently handled project management tasks for various clients.
• Successfully managed inbox for multiple clients, handling 100+ emails daily with 99% accuracy.
• Implemented efficient bookkeeping systems for various small businesses, resulting in 100% client satisfaction and
increased productivity.
• Generated increase in sales through efficient lead generation on social media platforms, timely customer data input
into CRMs, and successful scheduling of demo calls with sales team.
• Managed Air bnb/Short Term Rentals for 10+ clients, resulting in 95% occupancy rate and increased revenue by
20%.
• Provided top-notch virtual assistance to real estate clients, executing administrative tasks with precision and
accuracy.
• Optimized executive's schedule resulting in a 15% reduction in scheduling conflicts and improved productivity.
• Managed multiple Shopify and e-commerce stores, overseeing design and customization, customer service and
product listing.
• Provided top-notch customer service to various companies via Zendesk, email, screen sharing, phone, live chat, and
social media.
• Provided website maintenance and support to 5 clients, resulting in improved user experience and increased
customer satisfaction.
• Expertly organized and coordinated travel for 20+ clients, meeting all budget and time constraints, resulting in
repeat business and referrals.
Numerous International Companies
Jan 2016 – Jan 2019
Remote
Senior Digital Marketing Specialist Freelancer
-Increased website traffic by 50% through implementing SEO strategies, resulting in an increase in leads generated
for clients.
• Generated $10,000 in sales through strategic sales funnel creation for multiple clients.
• Successfully implemented social media management strategies for various clients, resulting in a significant increase
in their online reach and growth in sales revenue.
• Crafted engaging blogposts, infographics, and how-to guides for diverse clients, leading to a significant boost in
social media engagement.
• SMS Marketing for various clients drove an increase in website traffic and brand awareness, resulting in higher
conversion rates and ROI.
• Reputation Management for various clients successfully maintained a positive online reputation, leading to
increased customer trust and loyalty.
• Graphic design for clients via canva.
• Creating landing pages for various clients led to an increase in website traffic, and sales, contributing to the overall
growth and success of the business.
SAMSUNG GROUP
Jan 2012 – Feb 2014
Kenya
Executive Assistant
-Managed Office HR Matters efficiently leading to an increase in employee productivity and satisfaction.
• Utilized SAP accounting system to manage office accounting with 100% accuracy, leading to improved financial
reporting and decision-making for the company.
• Managed all travel logistics for executives, resulting in seamless business trips travel experiences.
• Organizing various Samsung global corporate conferences for 100+ attendees across 10+ countries resulting in
increased cross-cultural collaboration and improved networking opportunities.
• Performed all required administrative tasks resulting in increased efficiency and productivity for the executive team.
Safaricom Limited
May 2010 – Oct 2011
Kenya
Customer service executive
• Provided top-notch customer service by addressing and resolving customer complaints within a 24-hour timeframe,
resulting in a 20% decrease in customer churn.
• Recognized and acted on selling opportunities, increasing revenue while providing suitable solutions for customer
requirements.
• Reduced average customer response
African Laughter
Jan 2009 – Apr 2010
Kenya
Finance and Administrative Manager
• Streamlined financial reporting process, reducing time spent by 50% and improving accuracy, leading to better
decision-making and cost savings.
• Reduced company expenses by 20% by implementing cost-saving strategies resulting in an increase in profits and
improved financial stability.
• Reduced overhead costs by 15% through implementing efficient budgeting processes and negotiating vendor
contracts.
Family Care International
Jan 2008 – Dec 2008
Kenya
Finance and Administration Assistant
• Filing of Withholding Tax Returns, PAYE, and Statutory deductions with 100% accuracy, resulting in timely and
error-free tax payments.
• Preparation and Analysis of Travel Expense Reports for staff.
• Analyzing salary advances to identify discrepancies and prevent fraudulent activities.
• Vouching Financial Statements to ensure full supporting Documentation. Ensured accuracy and completeness of
records, resulting in 98% error-free financial statements.
• Successfully completed preparation of monthly financial reports and bank reconciliation, resulting in timely and
accurate financial information for decision making and budget planning.