anthony achayo

About

A target-oriented Sales & marketing professional, competent in building and maintaining a loyal client base coupled with excellence at devising strategies based on market insights for increased sales. I offer an in-depth understanding of the sales cycle process and remaining focused on buyer’s journey and customer satisfaction throughout all stages. I have thrived in successfully executing the following roles; Driving market insights to support marketing and business strategy, leading and managing the territory to achieve sales and collection targets, developing and implementing the territory operating plan, training dealers and end-users, implementation of marketing activities, managing the implementation of the area sales strategy in designated territories, implementing the annual sales and budget plan, selling assigned products against set targets in the assigned territory, merchandising the POS material as required in visited outlet and reconciling retailer sales with wholesalers. Additionally, I bring on board the following skillset; distribution channel management, brand management, product management, monitoring and measuring effectiveness, digital integration and finance. My goal is to secure a position in sales with the view to further leverage my expertise in improving structures and systems in the sales department.

Experience

AARO East Africa

Jul 2021 – Present

Nairobi

Digital Sales and Marketing

• Development and implementation of digital marketing strategy • Oversight, online marketing and developing digital marketing campaigns • Direct software sales to businesses e.g., banks and insurance companies, • Data analytics, drive market insights and monitoring trends • Plan and execute all digital marketing, including email, social media, search and display advertising campaigns. • Design, build and maintain social media presence • Meet with senior customer contacts to build credibility and develop lasting relationships. • Develop relationships and collaborate with partners to define, recommend and drive sales. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Evaluate new markets and provide thought leadership & perspective on market entry where appropriate to senior management. • Planning and hosting webinars to create awareness, generate leads and conversion. Achievements •Developed cold calling implementation plan, which ensures successful execution of the cold calling project. •Researched and reviewed proposed new markets which informed later market entry decisions. •Improved online awareness of the AARO brand due to efficient running of online ads including LinkedIn and Google ads. •The successful hosting of webinars.

Hansa Engineering Ltd

May 2019 – May 2020

Nairobi

Sales Executive

• Leading and managing the territory to achieve sales and collection targets while providing value-added tyre solutions to the dealers. • Developing and implementing the territory operating plan to achieve set targets. • Prospecting and developing new business from the assigned territory mainly fleets, dealers, NGOs, corporates and end-users. • Developing and implementing the agreed customer service parameters to attract and retain customers. • Implementing appropriate sales promotion schemes to achieve the sales target. • Training dealers and end-users. • Identifying and developing trade opportunities to deliver increased volumes and market share. • Implementation of marketing activities, training, motivating and evaluating dealers to achieve the highest levels of performance and customer service. • Branding and marketing the execution in coordination with the marketing team. • Reporting as per management requirement. • Carrying out competitor pricing, doing fitment, scrap analysis and other market surveys.

Sameer Africa Plc

May 2013 – May 2018

Nairobi

Trade Development Representative

• Led and managed the implementation of the area sales strategy in designated territories. • Developed dealer promotional plans generated from trade opportunity insights and competition activity. • Identified and developed dealer trade opportunities to deliver increased volumes and market share. • Prepared and managed a demand-driven sales forecast and other resource requirements for the area including budgets. • Monitored, analyzed and reported the sales performances and took appropriate action. • Led, monitored and researched area market trends analysis for appropriate decision making and interventions. • Collected all debts from dealers that were due in order to achieve set collection targets on a monthly basis. • Implemented the annual sales and budget plan for the sales territory. • Visited dealers according to the itinerary and ensured all orders were invoiced and delivered on time and that any disputes were amicably resolved. • Ensured that POS (point of sale) materials were well displayed in all the dealers and retail outlets within the territory. • Built strong relationships with all the stakeholders in the market. • Implemented brand building and marketing activities. • Determined and coordinated area reporting and communication requirements. • Identified, implemented and benchmarked the best practice in customer management to ensure high standards of service delivery. Key Achievements • Increased my territory dealer client base by 40% leading to additional sales of kshs. 2 Million. • Led a team of sales representatives and support staff in a promotional sales campaign that resulted in increased sales of kshs. 2M and the branch exceeding its monthly sales targets by 10%. • Appointed as the acting regional manager and supervised seven staff directly. • Implemented marketing activities, trained, motivated and evaluated staff leading to high levels of performance and customer service.

Education

Chartered Institute of Marketing

Aug 2019 – Dec 2020

Post Graduate Diploma in Professional Marketing-Level 7, International Marketing Management

Chartered Institute of Marketing

Jan 2018 – Jul 2019

Diploma in Professional Marketing Level 6, Digital Strategy

United States International University, Africa –Kenya

May 2005 – Aug 2009

Bachelor of Science International Business Administration (Concentration Finance), International Business Administration (Concentration Finance)

Skills

Languages