Anxhela Mejdiaj, Digital Marketing Manager

Digital Grow Albania

Jan 2021 – Present

Social Media Marketing Manager

Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news) Monitor SEO and web traffic metrics Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency Communicate with followers, respond to queries in a timely manner and monitor customer reviews Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout) Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools, and applications

Philip Morris International

Mar 2019 – Dec 2020

Customer Service Representative

- Promoting the Newest Campaign of Heat not Burn Technology IQOS - Creating new Strategies to promote the benefits of IQOS Technologie - Creating very efficient strategies to position IQOS as high as possible in the Tabacco Market - Attending campaigns and events with a focus on current and potential clients as well

Hotel Diplomat HY

Jan 2018 – Dec 2018

Marketing Manager

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. Develop and monitor campaign budgets. Plan and manage our social media platforms. Prepare accurate reports on our marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Work with your team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects.

BMW Albania H.LGroup

Feb 2017 – Dec 2017

Marketing Manager

Versace V19

Aug 2016 – Aug 2017

Social Media Marketing Manager

Using social media marketing tools to create and maintain the company’s brand Working with marketing professionals to develop social media marketing campaigns Interacting with customers and other stakeholders via the company’s social media accounts Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements Researching social media trends and informing management of changes that are relevant to the company’s marketing activities Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

World Vision

May 2016 – Dec 2016

Tirana

Marketing Consultant

Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures. Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams. Leading ongoing management of digital touch points, including teksavvy.com (home page and top level sections), social networking landing pages, and mobile. Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs. Presenting recommendations to Director of Marketing and Communications. Developing and coordinating multimedia packages.

Anxhela Mejdiaj

Digital Marketing Manager

Skills

Languages