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Arica Avery

Digital Marketing & Branding Expert

St. Louis, MO, United States
Digital Marketing Analyst at Thryv
Owner & Photographer at Beam Photos & Production
Studied Hospitality & Tourism at Florida Atlantic University
Studied at Philander Smith College
Marketing & Advertising
Joined November 14, 2022



Native or Bilingual
I've been working in marketing and advertising for over 10 years including TV and digital advertising. I work with small business owners to build their brand and help successfully market their business. I can assist with social media management, video creation, branding materials, and marketing efforts. Look forward to working with you!
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Apr 2020 – Present
Digital Marketing Analyst
• Aggressively prospect, develop, and close leads using a variety of sources for B2B. • Work directly with businesses to discuss and understand their needs and then develop customized solutions to drive leads to their business. • Develop and manage social media accounts and ads for small businesses. • Ability to utilize and manage social media to engage clients. • Meet and exceed individual daily, weekly and monthly sales goals. • Sales Support; develop strong relationships with account teams and customers. Act as the link between the sales team and creative team, ensuring materials meet brand requirements and messaging is consistent. • ROI; measure and report on the impact of marketing campaigns to support overall account and business goals
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Beam Photos & Production
Aug 2011 – Present
St. Louis, MO
Owner & Photographer
Communicating with clients to set up a time and place for photoshoots. Maintaining and managing photography and video equipment. Editing photos and videos. Submitting photos to appropriate persons. Managing photography sessions.
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KDNL- ABC 30 -Sinclair Broadcast Group
Jun 2016 – Apr 2020
St. Louis, MO
Marketing Consultant
•Production of advertisements, commercial production, photography, video staging and sponsorship creations. •Identify business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. • Maintain relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
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Florida Atlantic University
Mar 2020 – Apr 2020
Hospitality & Tourism Management Certificate, Hospitality & Tourism
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Philander Smith College
Aug 2008 – May 2012