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Aroma  Kashif

Digital Marketer / Content Creator

Karachi, Pakistan
Book Selection Officer at Liberty Books
Studied Marketing at Institute of Business Management
Studied Commerce at Aga Khan Higher Secondary School
Studied Commerce at The Mama Parsi Girls' Secondary School
Marketing & Advertising
Joined April 3, 2023


I, Aroma Kashif, am a Graduate of IoBM (CBM), Karachi, Pakistan. I completed my degree, Bachelors of Business Administration, Honours, BBA (H), in 2022, with Marketing as my core interest and hence, major. Alongside my degree, I have a work experience of almost 2.5 years. As an executive, I have always been proficient at meeting deadlines by indulging my time management skills. Within the organization, I have been actively working with different teams, which provided me a base to improve my strategic tactics. My experience has helped me improve my understanding of MS Office, Email Marketing, POS, and Content Creation, Editing, and Publishing. As a person who is in a constant hustle to grow professionally, I look forward to seeking more opportunities and proving myself a credible source for any organization; through my responsible and effective working manner.
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Liberty Books
May 2022 – Present
Book Selection Officer
- Research, Selection, and Allocation of Books - Collaboration with marketing team for Non-Book items. - Outlet Visits - Selection and Campaigns for Diverse Books. - Direct contact with International Publishers. - Active volunteer at KLF, Book Fair (Expo).
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Salsoft Technolgies
Aug 2021 – Mar 2022
Senior Content Executive
- Tasked to write Social Media captions. (Instagram, Facebook, LinkedIn) - Assigned to work on a Netflix Proposal - Tasked to write SEO and creative web content
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Cloud Innovators Solution
Jan 2021 – Aug 2021
Content Creator
- Worked with Marketing and SEO team to create content for International Clients - Generated Creative blogs, Articles, Listicles, and Web 2.0 for potential clients - Worked on Keyword Research, Keyword Adjustment, and Search Term Induction with the SEO Team. - Tasked to Qualitatively Analyze and Edit Content of Junior Writers.
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Institute of Business Management
Sep 2017 – Aug 2022
Bachelors of Business Administration, Marketing
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Aga Khan Higher Secondary School
Aug 2015 – May 2017
Intermediate, Commerce
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The Mama Parsi Girls' Secondary School
Aug 2005 – May 2015
Matriculation, Commerce