My name is Ashley and I'm a stress-baker, a traveler, classically-trained opera singer, and Netflix binge-watcher. But more importantly, a passionate UX/UI Designer with a B.A. in Psychology who has always had a love for human factors and research. I am able to contribute as a collaborative and strategic team player and can deliver on detailed, hard deliverables while prioritizing empathy as a core approach. I would love an opportunity to further discuss my qualifications for this job opening, and to help you get to know me better. I look forward to hearing from you!
Experience
European Citizen Action Service
Jan 2021 – Mar 2021
Freelance UX Researcher
- Responsible for analyzing 2 months of data, including 2,300 live recordings, user feedback, and heat maps, collected via Mouseflow
- Created an analysis report on improving user retention and engagement
- Prepared user interview questions, tree testing, and usability test instructions to assess the existing website of the European Citizen Action Service to be conducted with 10 different audience group representatives
Betaciety
Jan 2021 – Feb 2021
Freelance UX Designer
- Redesigned an existing prototype for the product review mobile app
- Made UI edits to eliminate user error and pain points and create consistency across screens
- Built out user flows for pre-existing features and worked with developers
Pulsedive
Oct 2020 – Nov 2020
UX Designer
- Responsible for product management, serving as the scrum master for the team using Agile methodology
- Designed workflow optimizations, in-depth research reports, and clickable low-, mid-, and hi-fi prototypes based on user research
- Conducted 3 rounds of usability testing: scorecards, KPIs, case studies, and transcripts
