Marketing professional with 5 years of experience, including 4 years specializing in programmatic marketing. Proven success in creating and optimizing CTV campaigns, managing significant ad spend, and leveraging DV360 for display and search campaigns. Experienced in managing account operations for Google Analytics and Meta paid marketing campaigns
Experience
Compulse
Sep 2022 – Present
Denver, CO
Digital Media Manager
Created and optimized CTV campaigns in Xandr Invest DSP for 300+ advertisers, managing over $5 million in ad spend, achieving a 15% reduction in CPC.
Led a platform migration project, successfully onboarding 100+ new and existing users to a new programmatic platform, enhancing campaign performance.
Collaborated with the dashboard team to onboard new clients, ensuring seamless integration and setup, improving client satisfaction rates by 25%.
Leveraged agile methodologies to effectively engage ang target market segments
Dental Implant Machine Marketing Agency
Sep 2021 – Sep 2022
Remote
Assistant Manager
Managed account operations for Google Analytics and Meta paid marketing campaigns, overseeing a portfolio of 200+ VIP clients with a combined annual spend exceeding $4.27M.
Optimized landing pages to enhance SEO and improve organic search rankings for B2B clients, driving increased visibility and lead generation.
Developed marketing content for email campaigns and website UI, supporting internal marketing efforts and improving user engagement.
Monitored and analyzed marketing campaign performance, providing detailed reports and actionable insights to drive continuous optimization and success.
Provided guidance and mentorship to junior marketing team members, fostering professional growth and improving overall team performance.
TaskUs
May 2020 – Sep 2021
San Antonio, TX
Marketing Expert
Consulted with 9-12 small businesses daily on marketing strategies, managing ad spend ranging from $100K to $250K through Meta Advertising to maximize ROI.
Developed and executed personalized marketing campaigns across various business verticals, with a primary focus on driving ROAS (Return on Ad Spend) through paid advertising.
Managed and optimized campaigns on Meta’s platform to improve ad performance and achieve client objectives.
Jericho Cleaning Service
Jun 2014 – Aug 2016
Allen,TX
Social Media Coordinator
Created and curated engaging content across multiple social media platforms to effectively connect with and grow the audience.
Managed local paid advertising campaigns on Meta and Google Ads, driving brand reach and increasing visibility.