• Eight years of experience in building and working with various Start-Ups
• Co-Founded 'TazaDaily.pk', an E-grocery platform
• Co-Founded 'Kaghaz.pk', an online notebooks store. Developed the distribution model and new channels for the business
• Core competencies: Operational Optimization, Performance Management, Franchise Network Development, and Customer Experience Design
Experience
Zarya
Jun 2022 – Present
Pakistan
Operations Manager
Start-ups · Operations Management · People Management · E-Commerce
SWVL
May 2021 – May 2022
Pakistan
Supply Acquisition Manager
• Developed the Acquisition Strategy
• Lead Supply Acquisition for Retail in Lahore
• Relaunched the Supply Operations of Lahore
• Developed the sustainable Supply Acquisition mechanism
• Optimized the supply cost to lower CPS
Careem
Aug 2017 – Apr 2021
Pakistan
Performance Manager
• Decreased burn by 25% on Captain Subsidies by optimizing the spend on B&G
• Developed the target tracking mechanism for Early Stage Markets
• City configurations to improve customer throughput by 20 % points
• Optimized pricing for different CCTs to increase GMV by 400%
• Increased Trips Contribution to Pakistan from 3% in 2017 to 10% in 2018
• Worked on Customer Segmentation and User Life Cycle