Axel Brodermann

About

● Talented marketing professional with 20+ years international experience - worked on three different continents, worked for two multinational, industry leaders (Daimler & Bosch) with highly diverse teams. Fluent in German and English. ● Start-up founder of two companies - "The best MBA crash course I never had." ● Readily able to capitalize on management & marketing experience gleaned in large automotive and industrial sector leaders and start-up companies; highly adaptable, fast learner and passionate about challenges ● Progressive “big-picture guy” with can-do attitude, known for putting client and internal team needs before ego. ● Leverages personal passion for leading marketing and branding initiatives, including strategy, brand funnel process, market research, market and product segmentation as well as digital marketing communications. ● Highly ethical professional, committed to applying transparency, honesty, integrity and trust to building mutually beneficial relationships that achieve impressive results as demonstrated by KPIs. ● Frequently selected for special assignments (foreign countries, high pressure, workload, dysfunctional teams, etc.,) based on ability to get the best out of a specific situation. Marketing Executive | Strategist | Leader Email:

abrodermann@gmail.com

CORE COMPETENCIES Leadership | Management | Development | Strategic Planning | Change Management Sales | Revenue Marketing | Customer Service | People Centricity Finances | Pricing | Accounting Marketing Strategy | Brand Management & Development | Go-To-Market Strategy Digital Marketing | Marketing Communications |Social Media Marketing | Market Research Personal Branding | Employee Advocacy | Public Speaking Media Planning | Media Buying | Digital Media ACCOMPLISHMENTS ● Founded two start-up companies and created within 9 months a steady flow of viable leads with a 35% conversion rate while maintaining 40% margin (niche business). ● Gained significant market share (1– 1.5% CAGR) and increase sales by +12 CAGR by developing new product line for a new market segment. ● Grew social media presence 50% YOY by implementing company’s first Employee Advocacy Program, improving brand awareness, resulting in 30% YOY increase in speaking engagements.

Experience

E Windowtastic

Jun 2019 – Present

Denver, Colorado

Founder, Managing Director

"Jack of all trades". Responsible for lead generation, sales, marketing, accounting and logistics.

Robert Bosch LLC

Feb 2015 – Mar 2019

Farmington Hills

Marketing Director

● Selected to enhance automotive marketing and brand awareness nationwide. ● Rebuilt automotive marketing team, collaborating with internal stakeholders. ● Achieved #1 ranking worldwide in Internal Customer Satisfaction Survey, elevating external stakeholder recognition (SOV, from 5th place in 2016 to 2nd place in 2018). ● Grew social media presence 50% YOY by implementing company’s first Employee Advocacy Program, improving brand awareness among key opinion leaders (KOLs), subject matter experts (SMEs) and brand ambassadors, resulting in 30% YOY increase in speaking engagements, unprompted customer interactions and higher retention of high potential associates, resulting in higher retention rate and decreasing fluctuation rate. ● Drive marketing strategy and brand position, delivering effective value propositions covering communications, the market environment, audience profiles and competitive analyses. ● Ensure clarity of brand platform and product offering. ● Define and monitor budgets, ensuring compliance with accounting standards. ● Build online presence through social and interactive media channels. ● Develop plans to generate qualified online traffic using Search Engine Optimization, Search Engine Marketing, Pay Per Click, retargeting, programmatic, mobile marketing, and so on. ● Guide direct marketing plans through relevant channels (online, mobile, email, and surface mail.) ● Build and leverage Customer Relationship Management strategy.

Bosch China Ltd.

May 2011 – Dec 2014

China

Head of Brand Management Asia Pacific/Emerging Markets

• Created strategic branding for the emerging markets sector for world’s largest power tool/accessory manufacturer. • Launched authentic brand narrative to differentiate company products and influence customer perspectives. • Grew business-unit-aligned "go to market" strategy and effectively execute value proposition. • Established, measured, and communicated KPIs to determine effectiveness. • Gained significant market share (1– 1.5% CAGR) and increase sales by +12 CAGR (Cumulative annual growth rate) by developing new product line for a new market segment (mid price point: MPP), via comprehensive business intelligence, market research, strategy derivation, user experience (UX) and involvement of the entire value chain, resulting in significantly simplified products and reducing product pricing (minus 40-55%).

Education

University Stuttgart

Master, Economics, Sports Science

Skills

Languages