I serve as a Freelance Brand Consultant at Ayfar.tech, where I specialize in articulating the essence of global brands through impactful visual storytelling. My track record speaks volumes, having consistently delivered top-tier results, efficiency, client satisfaction, and cultural acumen. I also independently led projects or initiatives remotely, showcasing your autonomy and decision-making skills do remote projects where you were the primary creative force, emphasizing your self-sufficiency and innovative approach.
Passionate about leveraging creativity and expertise to drive organizational success, I am eager to explore opportunities in remote graphic design and video editing roles, where I can contribute my talents to empowering businesses and achieving impactful results.
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Experience
Punjab IT board
Jun 2021 – Present
Lahore, Punjab, Pakistan
Research and communication officer
Spearhead branding and digital communication for high-impact ICT initiatives, including Punjab Digital Archives, eRozgaar, ePay, Plan 9, AgriTech, and HRMIS,EFOAS, HEC, LiveStock ensuring a consistent and compelling visual identity across platforms.
Design and execute multimedia campaigns across print, web, and mobile, incorporating research insights to enhance user accessibility and engagement.
Lead UI/UX design for digital platforms, conducting usability testing to ensure intuitive interfaces and user-centric experiences.
Produce professional-grade photography and videography for official events, contributing to archival content and promotional assets.
Manage and grow social media presence for multiple ICT projects by developing content calendars, launching targeted campaigns, and analyzing performance metrics to improve reach and engagement.
Develop and implement cross-platform digital communication strategies aligned with organizational goals and stakeholder expectations.