Azeem Hamid, Designer, Content Specialist and Copywriter

About

I am a designer, researcher and copywriter based in Tallinn, Estonia. I use human-centered design to create services that are intuitive and impactful.

Experience

Rearts Records

Apr 2017 – Present

Hybrid

Creative Director / Team Lead

A technology-progressive record label and music distribution company from Pakistan, with over 1000+ releases worldwide and managing over 100+ from across Pakistan and overseas South Asian diaspora. - Relationship management with platforms and monitoring releases. - Support for artists and labels (Assistance, advice, and training). - Catalog management (Metadata control, integration of new catalogs). - Optimization and evolution of internal tools. - Building relationships with labels and managing release campaigns, deliveries, and catalog management. - Strategizing and executing successful release campaigns. - Collecting promo updates and pitching information to internal teams for optimal support. - Analyzing data for insights and identifying areas for improvement. - Actively participating in live shows and industry events to discover and support new and established talent.

Global Telecom Investors / Textback.ai

Jan 2022 – Mar 2023

Tallinn / Helsinki / Dubai / Remote

Creative Content Writer

Develop creative multimedia marketing strategies and campaigns plan, aiming different customer base segments on weekly basis across different regions and global Casino markets for Global Telecom Investors LLC (Dubai) and its subsidiaries Textback.ai and Raccoon Media OÜ. In addition, I am involved in development of new casino offers primarily for the Canadian, Australian and US markets. Moreover, on a weekly day-to-day basis I am involved in co-operation with the analytics team on customer segmentation and analytics, including campaigns post-analysis and optimization. Through the mentioned I've help maximising the overall revenue of the company to approx. $750K to $1 million USD on a monthly basis.

Thomson Media Foundation - Reuters

Nov 2022 – Jan 2023

Berlin / Remote

Design Consultant

Worked as a consultant, project lead and coach for Thomson Media gGmbH (TM) project titled Valley Voices – Enhancing political participation of women in Khyber Pakhtunkhwa, through local media engagement for Tribal News Network (TNN). My role included: - Strategizing the project - Design Auditing - Conducted user research - Agile Coaching & Mentoring teams - Copywriting - Developing user personas, frameworks and using research tools

Brand Manual OÜ

Mar 2022 – Nov 2022

Tallinn

Art Director

My role included: - Art Direction, Copywriting - Content development and analysis - Brand/product research - Design auditing - Developing a brand strategy, identity and narrative - Data analysis - Conduct UX research, develop personas, matrixes, frameworks - Collaborate with designers, and developers internally - Collaborate with companies owners, marketing teams, CS teams externally.

Catalyzing Radical System Change - Alistair Langer

Sep 2021 – Oct 2022

Berlin

Social Media Manager & Copywriter

Swyft Logistics PLC

Feb 2019 – Jun 2021

Lahore / Dubai

UI/UX Designer

I was involved in designing the User Interface (UI) and User Experience (UX) for the Swyft Logistics App as well as for their website and was thoroughly engage in creative consultation to Swyft Logistics PLC. Furthermore, the project involved me in helping the brand develop a road map for their social media campaigns and visual branding look.

Education

Estonian Academy of Arts

May 2023 – Present

Doctor of Philosophy, Art & Design

Tallinn University of Technology

Aug 2021 – May 2023

Master of Science, Design and Technology Futures

Pakistan Institute of Fashion & Design

Oct 2017 – Sep 2019

Master of Philosophy, Design (Research)

Mariam Dawood School of Visual Arts & Design

Aug 2011 – Jun 2015

Bachelor of Design, Visual Communication Design

Azeem Hamid

Designer, Content Specialist and Copywriter

Skills

Languages