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Barbara Ritzman

Content Marketing. Getting Beauty Brands, Seen And Heard!

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Intro
United States
Co-Author; Beauty & Skincare Specialist at WikiHow
Influencer Manager at Influencers Wanted
SEO Content Writer & Content Strategist at Bella Ritz Media
Managing Owner/Editor-In-Chief at Barbie's Beauty Bits
Studied Marketing at TIDEWATER COMMUNITY COLLEGE
Studied MEDIA BUYING ACADEMY at MEDIA BUYING ACADEMY
Studied SEMRush for Digital Agencies at SEM RUSH
Writing & Editing
barbara18.contently.com
Joined July 15, 2022

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English
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Native or Bilingual
About
SERIAL ENTREPRENEUR Getting BEAUTY Brands Seen, Found, And Heard! The Beauty Business, Behind The Beauty Business Skincare And Beauty Brands | Aestheticians | Med Spas | Plastic Surgeons BEAUTY BRAND EXPERT | MARKETER | INFLUENCER OUTREACH | EDITOR A highly motivated entrepreneur, content marketing strategist, influencer manager, and beauty editor. Proven track record for successfully supporting Fortune 500 companies and smaller indie beauty brands from skincare, wellness, beauty, plastic surgeons, day spas, aestheticians, and more to expand online audiences and grow brands. Skilled in digital marketing, content writing, social media, branding, blogging, influencer outreach, email marketing, media buying, and management. Whether you’re a brand selling skincare or an aesthetician offering a service, I am your beauty expert in bringing it to life in the digital world.
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Experience
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WikiHow
Jan 2021 – Present
Co-Author; Beauty & Skincare Specialist
Advisor & Author | Beauty & Skincare | Audience Engagement | How-to Content Writing | Collaboration & Partnership Selected Contribution: • Work closely with wikiHow editorial staff to review information, answer reader questions, and provide credible advice for how-to topics in skincare and beauty industry. Impact: Improved helpfulness and trustworthiness of wikiHow skincare and beauty articles for 150M+ monthly readers
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Influencers Wanted
Jan 2016 – Present
Influencer Manager
Beauty Brand | Strategy Development | Influencers Outreach & Engagement | Creative Marketing | Digital Marketing | Campaign Creation | Collaborations & Partnerships | Budget & Contract Management | Negotiations • Develop contract work providing social media, blogging, email marketing, creative, and influencer outreach. Impact: Effectively support clients in broad range of businesses from plastic surgeons, med spas, aestheticians, skincare, and beauty brands • Provide influencer consultation, create briefing materials, and manage partnerships. Impact: Activate influencers outreach and strategies to amplify branding for key influencer niches • Repurpose user-generated content, how-to tips, and rich content to reach specific target market. Impact: Effectively educate, entertain, and engage audience while increasing brand awareness
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Bella Ritz Media
Feb 2014 – Present
SEO Content Writer & Content Strategist
Skincare, Beauty & Wellness | Creative Writing | Creative Branding | Content Writing | Blogging | Email Marketing | SEO | Keyword Research & Analysis | Platforms – Blogger, WordPress, Shopify | SEMrush | Social Media | Influencer Outreach Selected Contributions: • Develop, produce, write and edit online SEO-friendly content for skincare and beauty industry. Impact: Capture readers’ interest while promoting company message • Provide conversational, engaging, and educational articles. Impact: Help clients sell solutions • Maintain checks on organic keyword indexing and overall SEO metrics. Impact: Optimize and enhance blog content based on SEMrush report • Analyze campaigns and translate anecdotal or qualitative data. Impact: Provide best strategy for social media planning • Measure and report on email marketing campaign performance gained insights and goal alignment. Impact: Identify strengths and weaknesses of campaigns • Increase credibility and client awareness. Impact: Developed creative branding and marketing strategies for current customers and target markets for new and existing products
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Barbie's Beauty Bits
Feb 2012 – Present
Managing Owner/Editor-In-Chief
Beauty Brand | Strategy Development & Execution | Audience Engagement | Content Optimization | Brand Presence | Affiliate Marketing | Website Monetization Selected Contributions: • Drive execution of digital marketing, communications, and social media initiatives and programs. Impact: Delivery of consistent messaging and presence in blogosphere • Use strategic approach to market brands and build productive relationships. Optimize content by using keywords and SEO tools. Impact: Provide maximum reader satisfaction • Handle subscriptions, email newsletters, affiliate, and website monetization. Impact: Expand clients’ online audience and brand presence • Provide brand and social media influence for various brands. Impact: Supported brands effectively, i.e., Dove, Macy’s, Ipsy, Goli, ItCosmetics, No. 7, Sephora, HSN, and others Accomplishments Highlights  Showcased as 1 of Top 30 Beauty & Makeup Blog Names 2021  Featured on ABC, NBC, CBS, Fox Affiliates, C-Suite Prime Time TV, Roku. Seen in Vogue, Entrepreneur, Allure  Voted 1 of Top 100 American Beauty Bloggers & Websites (4 Years Straight)  Beauty Influencer of the Year 2020 for The USA by Lux Review (UK Publication)  Beauty Tap Verified Beauty Expert  Published 2,000+ Beauty, Skincare, and Wellness Articles
Education
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TIDEWATER COMMUNITY COLLEGE
Marketing
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MEDIA BUYING ACADEMY
YES, MEDIA BUYING ACADEMY
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SEM RUSH
SEMRush for Digital Agencies
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