Bart Bollen, Multidisciplinary digital marketeer

About

E X P E R I E N C E : - Video advertising, photography, graphic design, copywriting, online marketing strategies (certified) - Webdesign & development, SEO/SEA campaigns, e-commerce in international context - UX-design, Mobile UI-design, persuasive design principles, psychology in online sales (certified) - Human computer interaction, accessibility, usability, user research (certified) - Application style guide expert and coach in international banking/insurance context G O A L S : find less IT core, more customer entangled challenges in sustainable digital transformations. Finding a match with people who love to work with digital centipedes. A T T I T U D E : “We move any moutain stone by stone, but we do this together”

Experience

Kinepolis Group

Nov 2017 – Mar 2021

Ghent - Belgium

Drupal webmaster/designer corporate marketing

I was contacted by Chief Corporate Marketing team to maintain kinepolis.com and all subsidiary websites for Belgium, Netherlands, France, Spain, Luxembourg, Switzerland, build on Drupal CMS. A continuation challenge with a broad spectrum of responsibilities I accepted enthusiastically ! Highlights : - Integration with Selligent Marketing Cloud (recommendation engine, email marketing, wish- & watchlists, retargeting banner campaigns, on-site facebook alike notifications) - Design & development of fullcinemas.com following takeover by Kinepolis Group - Movie campaign theming (eg. Star Wars IX theater release) - Country specific CMS support - Implementation of GDPR regulations - Google Tag Manager integrations (sales funnel data layers) - Performance improvements: Drupal caching optimalisations (Memcache), homepage pagination, Akamai caching layer - SEO support

Pondok Wahyu Villas

Dec 2020 – Jan 2021

Ubud - Bali

Video producer / advertiser

A lockdown escape to Bali - Indonesia turned into a parttime video advertising adventure for the resort I was staying. Fully equipped with gear and past experiences, I organised with local expats several shooting events to showcase their experiences at the resort and its surroundings. In total 7 video commercials were delivered, for social media campaigns and website embedding. Up to 12.8% engagement rate was reached in the FB ad campaigns.

Colruyt Group

Sep 2017 – Sep 2018

Halle - Belgium

Senior Drupal Developer

Freelance consultancy assignment for Colruyt Group. My build-up Drupal experience granted me a position as senior developer inside Belgium's biggest retail company. My responsibility consisted of maintaining 7 of total 26 digital touch points of Colruyt Group and its subsidiaries, mainly build on Drupal 7. Some highlights : - "Xtra: 1 account, 1 card, 1 app" : https://xtra.colruytgroup.be -> integration into colruyt.be - "Young Leadership Program" : start2retale.be - "Job event campaign and reporting" : jobs.colruytgroup.com - "Project timeline" at https://www.collibrifoundation.org/nl - "Semantic story linking" at https://www.boniselection.be/nl

Rawdesk GCV

Oct 2013 – Apr 2018

Belgium

Responsive Webdesigner & online marketing consultant

Spinned off from a photography assignment for a local garden designer, a 16 days Drupal training and a revived frontend passion, I started as webdesigner/developer in self-employment. Throughout my projects, I obtained substantial knowledge in SEO, SEA, Conversion optimisations, A/B testing, social media marketing as well as e-commerce strategies and patterns in persuasive webdesign. In this period I also obtained 3 certificates in UX Design training (see education section) Visit my portfolio to witness some highlights

KBC Group

Feb 2002 – Jun 2008

Leuven - Belgium

Front-end designer / style guide coach (UX team support)

Gathered experience through : - cooperation with NAMAHN : Human-Centered Design consultancy in Belgium - cooperation with KBC communication experts - international standardisation efforts within KBC Group ICT, including #days training to joining partners abroad. - QA & performance coaching development teams - front-end design of banking and insurance applications Note: I'm only mentioning the experiences in this company which are relevant for my future professional spectrum. More information available on request.

Education

Google Digital Atelier

Aug 2021 – Sep 2021

Certification, Google Digital Coordinator

Google Digital Atelier

Jul 2021 – Aug 2021

Certification, Online Marketing

Interaction Design Foundation

May 2015 – Jun 2015

Certification, Mobile UX

Interaction Design Foundation

Apr 2015 – May 2015

Certification, Psychology in online sales

Interaction Design Foundation

Mar 2015 – Apr 2015

Certification, Human Computer Interaction

Capgemini

Feb 2008 – Mar 2008

Certification, Application Architecture Design

Namahn Belgium

Jan 2002 – Sep 2002

Certification, UX Design - UI Design patterns - Styleguide coaching

Bart Bollen

Multidisciplinary digital marketeer

Skills

Languages