Burcu Yılmaz, Senior Product Manager

Brandefense

Apr 2022 – Aug 2024

Ankara

Product Growth Manager

Analyzed user behavior to interpret data, driving data-driven decisions and achieving a 150% increase in user retention within a year. Boosted user engagement by 25% through digital marketing efforts, giving users regular updates on their digital risk scores and driving repeat visits. Develop and maintain the roadmap for the web-crawler projects. This resulted in prioritized initiatives aligned with strategic goals, driving a 200% increase in customer satisfaction and product adoption. Optimized feature development into themes, epics, and user stories, improving project tracking and cross-team alignment by 25%. Led the design, development, and optimization of the dashboard and CTA buttons over the platform, boosting user engagement by 200% Analyzed user acquisition channels and identified misalignment in target personas, defining and executing a strategic content shift focused on high-value user segments.

COMODO

Mar 2018 – Jul 2019

Ankara

Product Manager

Managed the roadmap by incorporating stakeholder feedback and user data, resulting in improved feature alignment and a 15% increase in product adoption. Led sprint lifecycles, ensuring clear communication and resolving bottlenecks, which resulted in consistent task completion within sprints. Created wireframes and workflow designs in collaboration with stakeholders, aligning product functionality with business requirements and improving user experience.

Datamind

Jan 2016 – Feb 2018

Ankara

Project Manager

Directed a big data project to extract insights from large datasets, enhancing data quality and decision-making capabilities. I ensured seamless stakeholder communication, aligning project goals and timelines, leading to successful on-time project delivery. I collaborated with cross-functional teams, coordinating requirement gathering and planning, which resulted in a streamlined project execution process.

Jeo IT

Jan 2015 – Feb 2016

Ankara

Project Manager/Business Analyst

I prepared mockups, workflows, and requirements, securing long-term project agreements with two companies through effective stakeholder alignment. I managed the product backlog across multiple projects, coordinating with stakeholders and development teams to ensure efficient delivery of requirements.

Burcu Yılmaz

Senior Product Manager

Skills

Languages