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Camille Siegel

Content & Communications Manager/Writer

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Intro
Paris, France
Studied Political Science at hunter college
Studied at Florida State University
Marketing & Advertising
62011a1854379.site123.me
Joined October 10, 2022

Skills

Languages

English
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Native or Bilingual
About
I'm an American in Paris with a dynamic content and communications manager background in marketing and other verticals, and over 32 years of experience. With a strong drive for your mission, I believe my abilities will help you succeed. I enclose my CV for your consideration. With my diverse skill set, I am able to work with a variety of clients and sectors, including international technology firms, financial services, B2B, advertising agencies, nonprofits, beauty writing, luxury brands, and law firms.
Experience
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Payplug
Apr 2022 – Oct 2022
Paris
Content & Communications Manager
managed content and communications for Payplug (ex Dalenys), a subsidiary of Groupe BPCE. ●I wrote, researched, and edited informative and compelling content for e-commerce, business, and payments that centered around various vertical strategies to provide content that addresses the current pain points that merchants face daily in large enterprises. This included blogs, white papers, internal communications, social media posts, landing pages, communications for clients, three newsletters, and emails. ●I developed the lead generating content strategy in collaboration with a number of teams. ●Worked in tandem with the Product Marketing team to create the content and communication materials required to market Payplug's solutions. ●I was responsible for writing two monthly newsletters for clients and internal communications, as well as editing one for HR. I kept track of the content editorial calendar.
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Axway
Jun 2018 – Mar 2022
paris
Principal Marketing Content Manager
I worked for an international technology company in the global marketing department with the Branding and Communications team. Since my time at Axway, the blog's growth has grown exponentially from 13,323 unique views to surpassing 2.84M+ views over the years! ●Managed the content schedule and wrote articles for blog.axway.com, from publishing to communicating with authors. Wrote timely and engaging content on a variety of subjects.●Many of my articles have landed on Google's front page as a result of keyword research. Previously, I contributed to four blogs that recently merged. ●Managed the Axway.com domain's Uberflip Resource Center. Edited technical content for departments all over the world. Provide an interlinking plan for SEO growth in content. ●Interview SMEs and ghostwrote articles for various departments, including the Communications department. Brainstorm new ideas for fresh content creation. ●Work on content strategy and grow traffic across blogs and social media sites. Created blog leads and content recommendations.●Contributed written social media copy for a variety of websites such as LinkedIn, Twitter, VoiceStorm, and Facebook.●Managed comments, as well as creating weekly blog and tip lists. My previous position was as a Senior Marketing Content Specialist within the company. ●Worked on SEO and Google Analytics.
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BettyConfidential
Jan 2010 – Jan 2017
remote
Content & Communications Writer, Editor.
●Wrote, researched, and edited content pieces for BettyConfidential.com. ●Created articles for the website on a myriad of topics from health, clothing products, female issues, travel, as well as dealing with the aftermath of divorce, luxury brands to cat food. ●Selected achievements: covering an array of subjects for the website in a compelling manner & ALLEY TO THE VALLEY, New York, NY (remote work/freelance)
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MRM McCann
Jan 2007 – Jun 2016
New York City
Senior Proofreader
●Copyedited and proofread all Verizon advertising; direct-mail, TV, and radio copy transcripts, e-mail, print collateral, newsletters, digital banners, new business decks, memos, newsletters, and client pitches. ●I managed the department by answering staff questions, facilitating and writing internal communications, writing and updating client style guides, organizing weekly staff meetings, writing memorandums, and training other departments in client styles. I also mentored colleagues, trained staff on new platforms, and wrote leadership recommendations. ●Senior Department Representation: Handpicked by the VP and served as team leader, assembling members from various departments, creating a monthly presentation addressing departmental problems, and presenting solutions to an advisory board for an audience of more than 150.●Fact-checked websites, eBlasts, ads, CVAs, conference materials, slide decks, large-volume copy, and newsletters.●Responsibilities: creating, implementing, and updating client standards and style guides; working regularly with production, account, creative, and upper management to improve standards and workflow. ●Clients: Verizon, U.S. Army, Cigna Health and Life Insurance Company, MasterCard, Chase, OppenheimerFunds, Inc., IHOP, General Mills, U.S. Postal Service, Crown Royale, Home Depot.
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FCB
Jan 1996 – Jan 2007
NYC
Proofreader
●Proofread all advertising and direct-mail copy for TV, radio, print collateral, and newsletters; monitored editing standards for the department. ●Edited new business presentations, brochures, and copy. Researched and updated the Verizon style guide weekly. Wrote memoranda for the department and worked with other departments to troubleshoot workflow issues for fast resolutions. ●Clients: AARP, Avis/Budget Rent a Car, Bank of America, Cuervo, Fleet, Verizon, American Express, British Airways, Businessweek, CBS Cable (TNN), CIT, Compaq, EAB, GLM, United Bank, HUBCO, Independence Community Bank, Iona College, Iridium, AARP, Merck-Medco Pharmaceuticals, Pharmacia Upjohn, Inc., Philip Morris, RJ Reynolds, Inc., and PSE & G Energy Technologies.
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Emmerling Post
Jan 1994 – Oct 1995
NYC
Editor & Project Manager
●Edited advertising and sales promotion copy for TV, radio, print collateral, and newsletters. Edited new business presentations, brochures, and copy for the CEO. ●Trafficked materials from production to publication, contributed copy and developmental ideas, troubleshooted jobs, and organized ads for the final layout. ●Clients: Dassault Falcon Jet, GE Fanuc, Long Island Savings Bank, Magazine Publishers of America, Midlantic Bank, Phoenix Home Life Insurance, Reader’s Digest, SEI, U.S. Coast Guard, White Plains Hospital.
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Hadassah
Jan 1992 – Jan 1994
NYC
Manager, writer and editor
●Wrote and edited newsletters, workbooks, training manuals, statistical reports, and conclusions for the leadership department. ●I coordinated all manual revisions, from proofing mechanical rounds to distribution.●Managed the leadership department, worked with high-profile members, and maintained client standards.
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Akst & Akst
Jan 1989 – Jan 1992
NYC
Legal Research Editor
●Edited legal documents (litigation, real estate, corporate immigration, and visas). ●Wrote and edited corporate INS petitions, company contracts, and documentation. Negotiated with government agencies while staying on schedule.I have a 100% success rate in dealing with INS staff and clients. Wrote detailed press releases to garner interest in high-profile cases in the media.
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Saks Fifth Avenue
Jan 1988 – Jan 1989
NYC
Luxury Sales Assistant
●Sales representative for luxury brands and small leather goods.I dealt extensively with high-profile clients, from CEOs of Fortune 500 companies to actors and directors, assisting them with their shopping needs. I received a sales award for exemplary sales service.
Education
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hunter college
Jan 1988 – May 1990
Bachelor of Arts, Political Science
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Florida State University
Aug 1985 – Dec 1987