Caroline Pastore, Digital Marketing and Communication Manager

About

Experienced professional (10 + years). Relevant experience in B2B / B2C companies in segments such as Technology, Consumer Goods, Education, Automotive Industry and Entertainment. Using strategic data to understand the context of a situation, can work effectively in a fast paced, high energy, team-oriented environment. A problem-solver, entrepreneurial and creative team player who has a “let me take care of it” “have you considered this?” vision /mindset. EU citizenship.

Experience

TikTok (Bytedance)

Jul 2021 – Present

Sao Paulo

Digital content strategy lead

● Lead evolution of the company’s new social network called Helo, enhancing consumer experience and high-quality content creation by 30%. ● Managed a team of 12 content specialists, project managers and moderators to create and execute social media strategies across multiple distribution channels, raising our user growth rate in 15%. ● Ownership of an overall marketing and content strategy initiative that achieved sales goals supporting our partnership team to achieve over $10 million in revenue. ● Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions for 10 new product features using AI and machine learning.

Agrosmart

Jan 2019 – Jan 2020

Sao Paulo

Global Marketing Manager

● Developed & launched promotional campaigns by bundling company’s SaaS products together, increasing sales revenue by 13% with project year-on-sales growth of $200k. ● Global brand and product manager, multichannel digital marketing projects lead - scope, ideation and execution through content operation - creator ecosystem, campaign designing, planning and execution. ● Demonstrate and educate new customers, agencies, third parties and influencers on how to use our products and technologies (tailored solutions for very relevant organizations such as UN). ● Managed a team of 10 professionals responsible for communication, performance, and digital sales campaigns (promotion, product, repositioning, engagement, brand reputation/growth , co-branding, cross-selling) - helping the company to be recognized as one of the most innovative agdata network in Latam with over 100K customers in 9 countries.

Story Productions Company

Jan 2017 – Jul 2019

Sao Paulo

Brand partnerships and production manager

● Coordinate XFN collaboration (research, project management and several stakeholders) across global Content, Operations, Product and Marketing teams to deliver the best solutions for partners brands acting as a consultant. ● Managing multiple projects/deliverables, budgets and supervise the efficiency of campaigns. ● Lead a team of 30 people during international projects execution for clients such as BBC and Discovery. ● Business development / account management - being the focal point for A level clients.

Education

Esamc

Jan 2017 – Dec 2017

MBA - Digital Marketing Management, Marketing

Esamc

Jun 2006 – Jun 2011

Bachelor's Degree, Marketing and Advertising

Caroline Pastore

Digital Marketing and Communication Manager

Skills

Languages